A year in the making, the new TCH marketing agency ACCESS AGENCY has been busy talking to global brands in every major city. We are setting up to unveil our latest creation for innovative brands -- the indoor drive-in cinema.
It is a super-charged, branded experience unveiled throughout the year in different cities with a unique mix of brands collaborating in each city.
In some cities, it will be branded Mini to unveil a new model (the Crossover). In others, it will be film studios launching the latest cinematic 3D release, or toy, electronics and beverage brands introducing their coolest, hottest innovations.
Each event will be completely custom-branded with its unique mix of participating brands and each experience will be completely unique to the audience.
We’re unveiling it here now for TCH readers so that you can get a preview of what it will look like.
This branded experience, and many others we have created, are our response to what we see as a mind-numbing sameness across the brands that we encounter. We are approached daily by global brands who want exposure on TCH, yet they seldom offer anything that would make you stop.
Today’s branded world is global, demanding and ruthlessly honest about what is -- and especially what is not – new, extraordinary, different, unique, surprising, bold, cool. Ordinary, bland experiences don’t cut it. They turn into YouTube parodies, or worse, are ignored completely. We tell brands to not waste their money on “creating” what has already been created. We’ve seen most of it somewhere already. As have our readers.
TCH’s reason for being has always been based on our passion for innovation, and for sharing with the world the real, exciting ideas we find as we sift through the masses of ideas we encounter – from design, architecture, travel and any other area. Over the years, we have developed a clear sense of what works and what doesn’t. We have understood that ideas are only as good as the execution, which is why we have gathered a global team of creative talent to not only come up with new branded ideas but to execute them with professionalism and finesse. That’s what ACCESS is all about.
We created it to meet the need that we encounter every day – the need to stand out in the sea of sameness. We know it is not easy. We know it is not common. And we know it is possible.
Brands wanting ACCESS experience- get in touch
Here’s a glimpse at what we are working on.
The first OHWOW Book Club has opened its doors in a tiny 150 square-foot space in New York’s Greenwich Village. The retail space is located below street level in a historic brownstone on Waverly Place.
The black-and-white tiled floor and the turquoise walls create a decidedly aquatic mood although the designer, Rafael de Cárdenas, was thinking less of marine habitats and more of a classic pre-war NYC water closet when he themed the space.
Experience designer/architect Rafael de Cárdenas of Architecture At Large is a master of creating moods. In OHWOW Book Club, he has explored not only the sensations of disorientation and floating through neon lighting and random wall color patterns and placement of shelves, but also the feel of direction through the Navajo carpet-like tile pattern of the floor.
All of these themes are evident also in OHWOW’s Miami exhibition space at NW 7 Avenue, that de Cárdenas designed in 2008 and to which the Miami Art Basel crowd took right away.
OHWOW (Our House West of Wynwood) is a collaborative creative enterprise conceived by New York’s event impresario Aaron Bondaroff and Miami art and publishing powerhouse Al Moran. - Tuija Seipell
Genius idea - Dutch Football Federation - 2010 FIFA World Cup T-shirt.
Advertising School: Willem de Kooning Academie, Rotterdam, The Netherlands
Creatives: Bas van de Poel, Daan van Dam
Elite, exclusive, private - Soho House Group’s properties continue to exude an air of privilege and luxury that entices members and non-members with its exclusive, members-only spaces, hotel suites, several restaurant brands and the Cowshed spa brand.
The newest property, Soho House Berlin is Soho House Group’s first outside-UK European property and its largest so far.
It is a private members club and 40-room hotel located on eight floors of a 1928 late-Bauhaus building on Torstrasse in Berlin’s famous Mitte district.
The hotel rooms offer the typical upscale fare: custom beds, rainforest showers, Samsung flatscreens and in-house Cowshed spa products. Some even have restored vintage record players and vinyl LPs to evoke a retro industrial feel also reinforced by exposed concrete and dark paneling.
Soho House Berlin’s hotel rooms are a delightfully mad yet subtle mix of this hard, angular visual language with a padded-velvet lush and prissy 1930s glamour. Soho House’s cool interiors are the work of in-house designer Susie Atkinson and London-based Michaelis Boyd Associates.
Following the concept of Soho Houses in London and West Hollywood, a Cecconi’s restaurant will open in Berlin’s Soho House this fall.
Soho House Group operates five Soho House clubs and hotels in the UK and one in each of New York, West Hollywood and now Berlin. The next property, Soho Beach House Miami will open this fall in Mid-Beach, Miami, in the historic Sovereign hotel. - Tuija Seipell
Fitzroy High School has a long history in Melbourne. The government school closed in 1992 but it re-opened in 2004, after an 11-year campaign by parents and residents. In 2009, its senior students gained an exciting new building, designed by Melbourne-based McBride Charles Ryan who we have featured previously.
The school’s philosophy of innovation in education is reflected in the striking new building that connects with a cluster of older school buildings, some more than 100 years old. The new building’s exterior walls are deliciously wavy and painted in stripes of secondary colours, all of which helps the building both blend in and stand out.
Inside, the studio spaces had to remain extremely flexible and their configurations had to be easy to change by staff. The solution is deceptively simple: Bright-colored drapes and splashes of color that define a space. The school brought McBride Charles Ryan the 2010 Grand Prix at the Dulux Color Awards while the interior won in the Commercial Interior category. - Tuija Seipell
For a comprehensive visual presentation of schools/universities with thousands of visuals to excite you, contact TCH Platinum. Schools wanting to see ideas and concepts in how to design super cool educational environments effectively, contact our marketing agency, ACCESS AGENCY.
Great, aesthetically pleasing design needn't be limited to traditional architectural forms such as houses and public buildings.
Utilitarian spaces, such as car parks, present architects and designers with a unique opportunity to bring beauty and harmony to the everyday functional spaces that are normally ignored by great design minds.
We're excited to report that the tide is changing, evidenced by these good-looking car parks.
Modern design is all about "experience" and these car parks pictured acknowledge that one's experience of a private or public place begins the minute they pull up in their car. Innovative developers and designers are recognising just how crucial this is - it's almost too late by the time the consumer arrives at the front door. The "experience" of good design starts well before that.
Our agency ACCESS is currently working with a few developers globally in creating the ultimate public car park and we're on the hunt for architects/designers who already have created in this space. In the know? Get in touch. Seen any other interesting car parks we should know about - send us tips - Bill Tikos
When you travel constantly, you are not easily impressed by hotels. You have no patience for pretentious or poor service, and you have seen enough amenity kits and fluffy robes to turn you off bathing permanently. Design does not even enter the picture until the all-too-common problem issues, such as bad pillows, no wifi or no internet connection at all, noisy surroundings and slow service, are eliminated.
However, if the service and comfort issues are handled well, we start to really appreciate design. This is why, when in London, TCH stays at the Firmdale Hotels. Our favourite is The Soho Hotel, situated right in the centre of Soho but tucked away in a quiet lane with theatres, shops and cafes within walking distance. The rooms are spacious and luxurious, and the penthouse is extraordinary.
Firmdale is a UK-based boutique hotel operator with six hotels in London and now one in New York. Firmdale is privately owned by husband and wife team of Tim and Kit Kemp. In each Firmdale property, Kit Kemp has been in charge of interior design and her attention to detail is impeccable. Colour, texture, quirky themes and art collections are part of her signature style that manages to translate into an inviting and beautiful hotel experience. Kit Kemp’s eclectic but luxurious design work makes her hotels akin to the refined British Airways business class.
Late last fall, Firmdale opened its first-of-many-to-come North American hotel, the Crosby Street Hotel, in New York. Again, it is in the perfect location in the heart of SoHo between Prince, Spring and Lafayette Streets. It is a few cobblestones away from all the action, but on a quiet street.
The brand new 11-storey, 86-room Crosby Street Hotel was built on a vacant parking lot over a two-year period. A short film by Jean Roman Seyfried “The Reconstruction of My Views” chronicles the construction period using time-lapse photography. The film premiered in the hotel’s own 99-seat screening room. (all images here are of Crosby Street Hotel). - Bill Tikos
Firmdale's next opening will be in London. They have acquired a site in Piccadilly (called Ham Yard) and will begin to develop later this year.
Are you always hunting around vintage stores trying to find that perfect precious signature piece, delicately rummaging through shelves of long forgotten items imagining having the skill and craft to turn that amazing door into a signature coffee table, or an old barbers jar into a unique centrepiece vase? This is what designer Lee Broom was thinking for his newest product 'the Decanterlights', which launch next week as part of his latest bar design for Coquine in London's west, and lucky for him - he does have the skill and the craft to create such beautiful and original pieces.
The Decanterlights are truly one of a kind, each made from lead crystal decanters that have been hand sourced from antique markets and vintage shops by Broom and his team. Hung together in clusters at Coquine to create a warm glow amongst the eclectic surroundings, the Decanterlights have already created such a stir that Broom has decided to build on the concept to develop a collection that will soon be available to purchase in either clear crystal or with a contemporary polished gold finish.
Coquine will also feature signature pieces from Broom’s recent and highly sought after Heritage Boy collection, including some that have not yet been seen by the public.
Based in London, 33 year old Broom has already achieved such acclaim and success that his designs are sold around the world and have been featured in publications including Wallpaper*, Sunday Times Style and The New York Times. Original, contemporary and style conscious, Broom has created the design for over 35 venues across London and the UK and has won numerous awards including Time Out's Bar of the Year for Lost Society. - Brendan McKnight
Juliet Supperclub opened late last year in the West Chelsea area of New York. The elegant, opulent, sexy and thoroughly shimmery establishment owes its looks to Bluarch Architecture + Interiors, whose ability to make the blue, hard surfaces look luminous and richly textured is astonishing.
Juliet is an impressive coming-together of big names that keep popping-up in the restaurant and nightclub scene. It is the 15th-or-so restaurant of celebrity chef Todd English. English’s influence is evident in the Mediterranean menu and overall attention to food, something that often ends up overpowered by glittery and glamorous nightclub surroundings.
Juliet is one of three restaurant/nightclubs in which nightclub tycoon Jon Bakshi (Jon B.) is currently a partner. His other two are the Greenhouses he operates with Barry Mullineaux in New York and Hallandale Beach, Florida. Mullineaux, in turn, is currently also partner in Via dei Mille in New York with Giuseppe Tuosto and Marcello Villani.
Greenhouse New York was also designed by Bluarch as are several other prominent nightclubs, stores, hotels and residences in New York and around the world. Tuija Seipell