Events

May 29 2005

 




These days Prada isn’t just a name in fashion. The venerable Italian fashion house has its elegant fingers in several other pies including mobile phones and staging mammoth events.



Last month the label hosted one of the parties of the year in the city of Valencia in Spain to celebrate the America’s Cup. As principal sponsors of one of the participating yachts, Luna Rossa, Prada spared no expense at its lavish VIP do held at the Central Market which is normally home to a buzzing produce market. 



The event attracted a slew of local and international celebrities who lapped up the unique ambience – organizers left a lot of the stalls intact including fruit stalls and delis, and guests were invited to sample the produce on offer. One deli housed the event’s DJ, who mixed tunes amid the Parma ham and anchovy tins, while other stalls where converted into mini showcases of Prada accessories; with belts and bags hanging from hooks as if they were pieces of fruit. In one deli stall Prada even displayed its silk turban range. 

Dinner was served on a series of intimate dining tables that were scattered through out the venue, giving party goers the feeling that they were at an elegant dinner party. By Laura Demasi. 

 

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Lifestyle

November 30 -0001




The little brand blurb that accompanies this new range of luxury motorcycle helmets from Ateliers Ruby is “good looks - for everyday heroes and heroines”. Which is just too cute. So is the story behind them.

Parisian designer Jerome Coste drew on Steve McQueen iconography, old-school racing cars and quite possibly the six separate head traumas he’s survived when he set about developing the Pavillion range of motorcycle accessories for Ruby. He also sold his own motorbike to finance the production of the full carbon fiber shells, the kind used in Formula One racing. The 'inside garnish' (to quote Coste) is a soft lining of decadent burgundy nappa lambskin, chosen for its comfort and anti-bacterial properties. Henceforth providing a 'reassuring cocoon'.

Clearly a design pedant, Coste has given his helmets a unique signature quirk - a small crest that runs along the top, as inspired by the armoury worn by medieval knights.

The Pavillion range is available in three colours Shibuya (peppermint, named after the Tokyo Shopping District), Concorde (black) and St Honore (white) and are accompanied by an equally sweet range of twill silk scarves in various retro racing car shades.

Again to quote from the branding blurb: ‘Lady Ruby, your guardian angel wishes you a bon voyage”. Bless.- Sarah Wilson.


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