TCH ACCESS agency’s collaboration with the world’s best brands and ad agencies continues. We are working on a number of fun projects and right now we are obsessed with LEGO.

LEGO is fun and games for children. Highly recognized and bringing a smile to everyone’s face, LEGO is also the object of countless creative ideas completed by adult fans who’ve created everything from kitchen tables to animation and fashion shows, to clothing made of LEGO bricks.

 
In addition to fun and creativity, LEGO is also a strong symbol of building. In our version of street-level LEGO promotion, we envision building massive LEGO sculptures — creations so big that they cannot go unnoticed.
 
LEGO is a brand that can get away with this kind of in-your-face stunt as the goodwill and positive attitudes allow consumers to see it all in a fun light.

 
In the world of social media, this kind of attention is priceless. People will notice, photograph, tweet, facebook and youtube this to their networks when they see one of these fun creations.
 
The shock value increases when these sculptures are placed in environments and contexts where no-one is expecting to see a big “toy.”

 
We are not talking about theme parks, we are talking about car parks. A Darth Vader with his light saber waiting for you in the underground garage — perhaps to your favorite shopping centre, sports facility or night club. He will raise or lower his saber depending on how you behave. Incredible opportunities to add sound as well.
 
Or a gigantic R2D2 as a gateway, or LEGO light fixtures or a road or bridge painted to look as if it were covered with LEGO bricks. Or a friendly, gigantic Smurf to brighten up an event in a park.

The extension of this type of street-level promotion to websites, video, in-store promotions and advertisements is natural, yet the main thrust comes from the consumers who will react with delight. Can you imagine seeing one of these for the first time and NOT telling anyone? - Bill Tikos

Tourism offices around the world pay attention - this is how you promote a country.

Underwhelming. That’s the one word that describes the Superbowl ads. With one fun exception: Volkswagen’s The Force (23 million views). Brands in general did not push Twitter or Facebook either, as they assumed viral would happen by itself. But it didn’t, because the Superbowl ads were not memorable or worth talking about. People talked, but it was mainly negative. Being just a bit clever and/or technically good is nowhere near enough. Talking down at the viewer bombs. And being plain stupid is unforgivable. So, what is missing? Storytelling skills, heart and magic. Real, tough-earned creative that pushes the viewer to something new, surprising, fun. All those brands, all those agencies, all that money, and that’s the best that can be done? Fail. Here's a Heineken ad, The Entrance, an ad that would have fit the bill. - Tuija Seipell

When you are Nike, you just do it. There’s absolutely no point being timid or ordinary. You blaze trails, create trends, draw attention.

Here at Access, we are creating Nike Extreme experiences around the globe. Here are a few of our concepts in which we use the Nike singular swoosh power to create serious buzz. The kind of buzz that goes viral because people love it. Because they are having fun doing it.

This kind of concept/campaign ticks all the boxes. It creates a unique, fun offline experience and then shares it with the online world. You film it, and that becomes the TV ad; you photograph it and that becomes the print ad; and both are used in online and social network campaigns. Put all those together with individual participants’ own social network buzz and you have a run-away funfest across channels.

But it all starts with an offline experience that is big enough to create that initial pick-up spontaneously and authentically. It must be worth their while. Then people will talk about it online, bloggers will feature it, and the rest of media will cover it. When serious, authentic viral kicks in, it proves that consumers loved what you did and want to share it. That is worth more than any push campaign result because it has become THEIR experience.

We start with a swoosh-shaped Nike Extreme Swoosh Toboggan Ride – a toboggan slide shaped like the swoosh. Of course, the toboggans themselves are shaped like swooshes, too. You can try this at the coolest ski resorts of the world.

As it isn’t snowing everywhere, those more inclined to enjoy themselves on the beach get to try the Nike Extreme Swoosh Slide. A fun and bouncy inflatable megaslide in the shape of the swoosh, appearing at the world's coolest beaches.

And who would want to remain bound to the ground? Not those who take off in the Nike Extreme Swoosh Hot Air Balloon. Flying over big cities, the Swoosh can be seen from miles around. When you’ve ticked off all three from your “Must-do Fun” list, you’ll probably be in the need of some new Nikes and you’ll certainly have something to talk about. - Bill Tikos

We were delighted when AT& T contacted us and asked if they could use TCH as part of their TV commercial for BlackBerry Torch. We said yes because we know how effective an appearance on TCH can be for a product or service – just like the story of the handbag in the AT& T ad which we featured a few years ago.
 
We have seen it happen dozens of times. TCH connects directly and immediately with a global audience and the outcome can be spectacular. We love it! Read some of the success stories here

One of the selling points for Mini Cooper Clubman – the Mini that is roomier yet still cute — is that it has room for some luggage. The Clubman’s luggage compartment measures 9.2 cubic feet (the basic Mini has only 6 cubic feet) and has a cargo cover as standard equipment. Clubman’s split-folding back seats can be lowered to increase the cargo space to 32.8 cubic feet that will accommodate not just basic luggage but even a snowboard or baby stroller.
 
Art director Maximilian Pinegger and copywriter Justin Salice-Stephan, two 24-year-old's from Miami Ad School took this feature to hart and created a cute airport luggage carousel guerrilla ad for the car and its roomy trunk. Many well-known brands and agencies support ad schools, most likely looking for indications of the next Alex Bogusky. Tuija Seipell.

Are you obsessed with the right things? ask the new print ads of Breast Cancer Foundation of Singapore. But it is not the words but the images used in these ads that draw attention and require a double take. Using Kryolan body paint and Daler Rowney Expression angled brushes and sponges, illustrator Andy Yang Soo painted a model's body and photographer Allan Ng took the pictures for the ads that suggest that perhaps women should focus on health and have their breasts checked rather than obsess about their big butts, pimples and bad hair days.

 The visuals were created at Republic Studios. The agency in charge was DDB Worldwide, Singapore. Bill Tikos

Genius idea - Dutch Football Federation - 2010 FIFA World Cup T-shirt.

Advertising School: Willem de Kooning Academie, Rotterdam, The Netherlands
Creatives: Bas van de Poel, Daan van Dam