Sunday, 25 March 2007 |
Baggage claims at airports get more and more interesting for
advertisers. The Venice Casino uses the moving ad space to
communicate with tourists. Additionally free tickets for the casino get
shared to the tourist. via Distruption
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Tuesday, 13 March 2007 |
Like a cool epidemic, hype about the cool hunter
has spread globally and we're talking literally. Bright Neon stickers
emblazoned with the sting "You've been Cool Hunted" have been quietly
circulating through the streets of Sydney, Melbourne, New York, Paris,
Berlin, Toyko, Rome & L.A waiting to pounce on the most interesting people,
things and places.
So how does it work? Our global spotters
discreetly place stickers on cars, vespas, even on individuals at
certain events. In the case of people, we placed stickers on their
backs, their bikes or their bags.
The response to the cool hunter buzz campaign has been huge,
unleashing a word of mouth phenomenon, one person is cool hunted, they
tell 2 people, who tell 4 and so on and before you know the site has
generated an extra 10,000 hits per day.
"I
got home and
discovered a cool hunter sticker on my bag", says Jacinta Belmore from
Paddington in Sydney, who e-mailed us to let us know she was
coolhunted. "Of
course I was curious to know what it was all about, so I logged on and
was quite flattered that I'd been cool hunted. It's such an awesome
site. I told a few of my friends who have now also become fans of the
site".
The Cool hunter buzz campaign, the last word on word of mouth. Have you been cool hunted? Let us know.
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Tuesday, 20 February 2007 |
Throw caution to the wind with this creative ad that focuses ultraviolet radiation onto those hard to tan areas with reflective
pages. Your days of sweating it out in filthy tanning beds and paying top dollar for uneven spray tans are numbered. by Harold C
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Friday, 09 February 2007 |
These gravity defying ads for DTACK - Adhesive
tape, use extreme examples for the tapes use in hilarious ways. As
funny as it may seem, the humor is also very relevant in today's age
defying conscious society.
We think perhaps the male version of the ad may have been a little extreme! by Andy G
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Wednesday, 07 February 2007 |
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IMAGE OF THE DAY
Clearly a photoshop image, still, this Pepsi truck would have an impact on the roads.
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Friday, 02 February 2007 |
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The Cool Hunter is sending a shout out to all budding photoshop gurus!
We
are holding a COOLMARK competition, which looks at innovative ways you
can leave the cool hunter mark, via digital enhancement on some great
pictures or other mediums.
Whether its embedded on the Eiffel
Tower, or encrypted in the luscious strands of Donald Trump's hair, we
want to see how you can create thecoolhunter.net in an inventive way.
Here's a sample we received from Evan, a 17-year-old vet science student from Budapest..
Hallmark says it with love, let COOLMARK say it with .... well .. cool!
Send entries to
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
by the end of February. Effective word-of-mouth marketing.
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Thursday, 25 January 2007 |
washyourhands.tv won't tell you anything you haven't heard a thousand times from your mother, but maybe this time it'll get through.
Slapping life sized decals over the door on the way out of men's bathrooms, JWT Toronto is drawing attention to hands and germs and things that spread.
Small stickers close to the doorknobs read "You washed. This guy didn't." or "92% of guys say they washed. 34% were lying." with the website name.
At washyourhands.tv, there are virable videos that should put hand sanitizers on men's must-have lists.
Created by Sean Gallagher & Steve Turnbull, JWT Toronto
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Wednesday, 10 January 2007 |
Billboard ads can't simply rely on their size to attract the attention
of onlookers, the content has to be as sharp and witty as the scale of
the ad itself.
This brilliant ad for the RSPCA
in Melbourne, Australia, is a great play on the traditional way dogs
meet one another versus the way humans pick their partners. by Billy T
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Friday, 15 December 2006 |
This action consisted of three different child faces of ethnic backgrounds: Asian, Black and Indian. The mouth had an opening just where the coin to release the supermarket cart is inserted. Each coin would symbolically feed a child. Under the image, it says " You can feed a child for two days with what you spend renting this cart. HELP
Created by agency, Zapping, Madrid.
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Friday, 24 November 2006 |
With water restrictions happening around the world, the clever folk at Sukle agency dreamt up this inventive ad campaign for Denver Water to encourage people to become more aware of their water usage. We love the unique applications - certainly more effective than your standard print ads. by Billy T
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Saturday, 04 November 2006 |
Nothing works better than an ad in your face. These cute but scary stickers from Wrigley's chewing gum were placed at the base of Starbucks disposable coffee cups. The beauty of their effect is that they can only be seen when the coffee drinker is swigging away at full sip.
Even Angelina Jolie would look frightful sipping away at a double decaf caramel soy macchiato. by Andy G
see also Toronto Plastic surgery cup
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Thursday, 19 October 2006 |
Pictures may tell a thousand words but a simple finger tells just one!
This cocky ad campaign for Bentley tells it like it is, and as the
visuals tell the story, we wont labor the point. Well done Bentley! by Billy T | 
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Saturday, 14 October 2006 |
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Seeing that the posts on 2D/3D hybrid ad campaigns (that's the name we have christened them here at the cool hunter have been so popular in recent weeks, we thought we would include this candid shot sent in from a keen subscriber.
We
like the way the ad uses the motion of the bus wheel to recreate the
shutter action. All that is missing is 15 Japanese tourists standing in
front it having their photo taken. by Bill |
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Wednesday, 11 October 2006 |
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Tuesday, 10 October 2006 |
As regulars to theCoolHunter will know, we can't resist sharing clever pole ad campaign with you. Milliner, Fiona Bennet has graced the streets of Germany with these clever and humorous ad runs for her world renown hats.
The
variety of pole-heads lend themselves to create a nice range of hats on
the individual models. With more campaigns following suit, the age of
the standard billboard advertisement will soon see its day. by Andy G
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Friday, 29 September 2006 |
The 3D billboard advertising challenge is alive and well as we have seen here on our ad pages.
The traditional large format 2D billboard simply doesn't cut it
anymore, as consumers are beginning to expect more from advertisers in
the way of 3 dimensional creative concepts. This campaign from
Heineken is yet another example of how a little idea can have a huge
impact when it's presented on billboard. by Billy T
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Thursday, 14 September 2006 |
Those old advertising and marketing folks must get jealous when they
see great ideas, like this Lee jeans promo which hit the streets.
Created by French agency, Tribeca, the guerrilla campaign was staged on
the streets of Paris, featuring real product suspended from rope tied
to buildings, so people walked underneath a clothes line of jeans as if
passing underneath a bridge. Other elements included jeans hung on
street poles. Lee may not have the most cutting edge product in the
world but it certainly knows how to pull off a cutting edge campaign.
by Billy T
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Tuesday, 12 September 2006 |
To raise awareness around World First Aid Day, ad agency Downtown Partners
placed life size realistic decals of a person at the bottom stairwells
in Cineplex Odeon Theatres in Toronto. At first, the decal generates
the impression that someone is lying down unconscious and needs help,
but as you get closer, you'll realize it's just a picture on the floor
with a call to action to visit www.redcross.ca for a first aid training course. Let's hope it doesn't freak someone out and give them a heart attack first. by Billy T
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Saturday, 19 August 2006 |
Nothing looks more tragic than a closing down sign in an empty store.
It's sad, its depressing, its damn ugly. The clever folks at Ebay
Belgium have turned that frown upside down, and promoted themselves
along the way with their new ad campaign.
The campaign, although
funny, actually has a lot of truth to it. When you cant find it in a
store, you know you will find it on EBAY. Clever, short and sweet! by Billy T
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