When you are Nike, you just do it. There’s absolutely no point being timid or ordinary. You blaze trails, create trends, draw attention.

Here at Access, we are creating Nike Extreme experiences around the globe. Here are a few of our concepts in which we use the Nike singular swoosh power to create serious buzz. The kind of buzz that goes viral because people love it. Because they are having fun doing it.

This kind of concept/campaign ticks all the boxes. It creates a unique, fun offline experience and then shares it with the online world. You film it, and that becomes the TV ad; you photograph it and that becomes the print ad; and both are used in online and social network campaigns. Put all those together with individual participants’ own social network buzz and you have a run-away funfest across channels.

But it all starts with an offline experience that is big enough to create that initial pick-up spontaneously and authentically. It must be worth their while. Then people will talk about it online, bloggers will feature it, and the rest of media will cover it. When serious, authentic viral kicks in, it proves that consumers loved what you did and want to share it. That is worth more than any push campaign result because it has become THEIR experience.

We start with a swoosh-shaped Nike Extreme Swoosh Toboggan Ride – a toboggan slide shaped like the swoosh. Of course, the toboggans themselves are shaped like swooshes, too. You can try this at the coolest ski resorts of the world.

As it isn’t snowing everywhere, those more inclined to enjoy themselves on the beach get to try the Nike Extreme Swoosh Slide. A fun and bouncy inflatable megaslide in the shape of the swoosh, appearing at the world's coolest beaches.

And who would want to remain bound to the ground? Not those who take off in the Nike Extreme Swoosh Hot Air Balloon. Flying over big cities, the Swoosh can be seen from miles around. When you’ve ticked off all three from your “Must-do Fun” list, you’ll probably be in the need of some new Nikes and you’ll certainly have something to talk about. - Bill Tikos

We were delighted when AT& T contacted us and asked if they could use TCH as part of their TV commercial for BlackBerry Torch. We said yes because we know how effective an appearance on TCH can be for a product or service – just like the story of the handbag in the AT& T ad which we featured a few years ago.
 
We have seen it happen dozens of times. TCH connects directly and immediately with a global audience and the outcome can be spectacular. We love it! Read some of the success stories here

One of the selling points for Mini Cooper Clubman – the Mini that is roomier yet still cute — is that it has room for some luggage. The Clubman’s luggage compartment measures 9.2 cubic feet (the basic Mini has only 6 cubic feet) and has a cargo cover as standard equipment. Clubman’s split-folding back seats can be lowered to increase the cargo space to 32.8 cubic feet that will accommodate not just basic luggage but even a snowboard or baby stroller.
 
Art director Maximilian Pinegger and copywriter Justin Salice-Stephan, two 24-year-old's from Miami Ad School took this feature to hart and created a cute airport luggage carousel guerrilla ad for the car and its roomy trunk. Many well-known brands and agencies support ad schools, most likely looking for indications of the next Alex Bogusky. Tuija Seipell.

Are you obsessed with the right things? ask the new print ads of Breast Cancer Foundation of Singapore. But it is not the words but the images used in these ads that draw attention and require a double take. Using Kryolan body paint and Daler Rowney Expression angled brushes and sponges, illustrator Andy Yang Soo painted a model's body and photographer Allan Ng took the pictures for the ads that suggest that perhaps women should focus on health and have their breasts checked rather than obsess about their big butts, pimples and bad hair days.

 The visuals were created at Republic Studios. The agency in charge was DDB Worldwide, Singapore. Bill Tikos

Genius idea - Dutch Football Federation - 2010 FIFA World Cup T-shirt.

Advertising School: Willem de Kooning Academie, Rotterdam, The Netherlands
Creatives: Bas van de Poel, Daan van Dam

The game of marketing has changed fundamentally. Taking out uninspiring, run-of-the-mill print and TV ads doesn’t fly any more. Marketing a brand effectively requires exceptional ideas and concepts that are entertaining and unusual enough to capture the imaginations of today’s cynical, ad-wary consumers. Our advice is to go beyond the traditional media to capture your audience in other platforms as well – offline brand experiences that DEMAND consumer attention.

Brave, new, exciting, entertaining offline experiences are talked about, blogged about and spread through social media. This is viral marketing at its best and most effective. If the idea is good, nothing can stop its spread. We spend all of our waking hours evaluating and creating such ideas. We see more innovation and ideas and concepts each day than we ever thought possible and the ideas we’ve created have achieved incredible attention. We have access to a global roster of creative talent of all disciplines whom we can tap for our projects. For more info contact our marketing agency ACCESS - Bill Tikos

Time to have some offline fun with The Cool Hunter! Once again, we are aiming to create some buzz all over the world, including New York, Los Angeles, London, Paris, Sydney, Barcelona, Singapore, Sao Paulo, Rome, Tokyo, Toronto.

 
People who may not have heard about TCH yet, will find themselves Coolhunted. We will place cards at art galleries and events with inspiring visuals. We’ll slide bookmarks in certain business books in bookstores.

We’ll put stickers on magazines on magazine stands. We’ll stick them on cars that need an upgrade and on cars that already have a sense of style. Bikes, vespas and cool helmets will not be safe either.

 
And the most talked-about version of this stunt: In clubs, at parties, fashion week, and other events, people will find stickers on the backs of their friends -- or on their own back -- that say “OOWWWAA, aren’t you a hottie! You have been Coolhunted.”

 
Whenever we have done this kind of offline campaign, we see huge numbers of people find us for the first time. They talk about it on Twitter and Facebook and we love all that talk! Welcome to all those who’ve already been Coolhunted.

 
When it happens to you, we want to know about it! Have you discovered TCh via our stickers?

TCH Stickers designed by Fernando Volken Togni from Brazil. Pics vis Yvan Rodic & The Cobra Snake

The bloggerati have well and truly taken over the various fashion weeks around the globe, front rows filled with social networkers tweeting to their faceless fans. So how does an old-school fashion magazine stand out?

French Grazia magazine tackled the challenge recently at Paris Fashion Week with pug dog balloons. Of course!! Why not?? A simple, old-school talking-point stunt that certainly got their girls noticed. We're guessing they're referencing the chi-chi practice of carrying a lap-dog to such events. We're not sure. And who cares. We just think they're cute. Lisa Evans (spotted by Yvan Rodic)