Monday, 31 July 2006 |
Playboy billboard promoting its online services in Germany - self explanatory.
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Wednesday, 05 July 2006 |
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Friday, 30 June 2006 |
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What started as a nerdy concept for the creator of the milliondollarhomepage.com has now spread into a building version in the same vein. So that we're on the same page (pardon the pun), milliondollarhomepage.com is a site devised by a 20-year-old 'minipreneur'. The site is a visual bombardment of advertising pixels on one page, and has earned its creator over a million dollars in advertising sales. Now the concept has been applied to a building developed by the Sandberg Institute. With companies like Nike and Apple on board, the concept simply cant fail. by Billy T
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Thursday, 29 June 2006 |
Is it an air bag or an affair bag? This new advertisement takes life saving air bags to a new and sexy height. The usually dull bags which inflate upon impact have caused controversy in the past over the fact that they actually can harm you upon inflation. These new bags are bound to cause even further controversy. Clever, funny and edgy , the campaign takes to the highways in a most 'revealing' manner. Could this be the ultimate SAFE SEX campaign? by Billy T via Sexculptures
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Friday, 23 June 2006 |
So, how do you get your message across and get people talking about your product? You do what Papa John's Pizza did. Created by Saatchi & Saatchi, Peru, this clever, yet simple idea in
promoting Papa John's Pizza won gold at the recent Cannes International
advertising awards. Brilliant! by Billy T
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Tuesday, 30 May 2006 |
GPS although amazingly brilliant in its technology, is not the most fascinating product to advertise. The design team from Contrapunto in Spain have taken on this challenge for client JEEP and have succeeded. Their recent advertising campaign uses the iconic arrow in a wonderfully creative way by having it comprised by minute images of animals herding. From birds flocking to elephants roaming, the images are as beautiful as they are inventive. This ad brings the concept of GPS back to its roots, the art of traveling. by Andy G
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Wednesday, 17 May 2006 |
Super sports brands Nike and Adidas are at war. Ok, so that’s nothing new but their combating marketing strategies are beautifully exemplified in the ads above. Nike’s clever idea to turn the humble trash bin into a basketball hoop was taken one step further by Adidas, who turned actual hoops into bins. The battle continues. May the best man win. by Billy T
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Monday, 15 May 2006 |
In the tradition of cut out paper dolls, comes this innovative advertising concept from WEMPE jewelry. The printed pieces are perforated and can lift off the page allowing the readers hand to slip underneath to get a rough idea of what the product will look like when worn. Smart and simple, the idea is almost like advertising dress ups,
eliminating the 'will it suit me ' factor , before you get to the store. WARNING, when trying on paper lingerie beware of paper cuts to the..... by Billy T see also the Wonderbra ad
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Wednesday, 10 May 2006 |
The best ideas are often the most simple. This fantastic ad to discourage drink driving is a case in point. Used by the Hotel Marriott in India for patrons of its popular nightclub Enigma, this ‘personal stamp ad’ listing the phone number of the local cab company proved to be so effective the idea is now being taken up by the Mumbai police and is being adopted by other clubs. by Billy T
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Monday, 08 May 2006 |
They have a fantasy edge with a twisted feel, but these ads from the Singapore environment Council certainly get their message across. Plugging the line " Atmospheric pollution affects everyone", the ads depict witches, angels and aliens falling to the ground, poisoned by the pollution the humans who they protect actually caused. Dramatic and fantastic. by Billy T
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Tuesday, 02 May 2006 |
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Thanks to the success of US television shows like Extreme Makeover, plastic surgery is fast becoming the norm. The latest advertising campaign for Canadian surgery ‘Toronto Plastic Surgery’ takes it one step further. Ad agency DDB Canada dreamt up this clever idea – allowing consumers to test-drive a new nose shape while drinking their coffee. We love it. by Billy T
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Friday, 28 April 2006 |
Axe's men's knicker range cleverly demonstrates the stretchiness of its brand. "A sultry pouting brunette struts down a darkened corridor and begins to
size up the muscular man before her. She tantalisingly allows her hands
to explore his torso, her hands reaching further and further down,
until with a raise of her eyebrows, she makes a discovery... His
super-stretchy pants. She suggestively pulls on the front of the
underwear for an obscenely long time, only to let them snap back,
leaving her muscle-man smarting. Delightfully funny." Watch the video
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Thursday, 27 April 2006 |
If it hasn’t already won an award we think this ad for Folgers coffee should be first in line for the blue ribbon. Created by Saatchi & Saatchi NY, the clever campaign consists of delicious looking photos of coffee printed on vinyl and placed on top of steaming manhole covers around New York. Holes cut out of the photographs allow the steam from the manholes to rise through, created the effect of giant, steaming hot cups of coffee. Brilliant. by Billy T
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Tuesday, 18 April 2006 |
This ad certainly hits us where it hurts, and that is exactly how Act Up works. Throughout the 1980's, Act Up's outing policies and political agendas were renown for both their extreme effectiveness and the controversy they
created. Outing closeted celebrities and politicians was a technique which Act Up were often criticized for. Wrong or right it got people's attention. This recent ad displayed in French magazines is typical of Act Up's advertising style, where shock value is the order of the day. A man doing a Sharon Stone ala Basic Instinct without his jewels! Now that's shocking. by Andy G
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Thursday, 06 April 2006 |
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New Zealand is making a name for itself and it has nothing to do with great hiking and snow skiing. In the competitive world of advertising one local agency has risen to the top with this clever, aggressive campaign for an Auckland coffee house. The agency, Draft New Zealand, dreamt up the idea of placing branded trashcans – which looked like coffee cups complete with a stir stick outside competing cafes throughout the city, including Starbucks. Word has it that the chain store giant in particular, didn’t appreciate the dose of friendly jousting. Ouch. by Billy T
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Tuesday, 04 April 2006 |
Listen Up! Forum tells its government .We love a fashion brand with a social conscious. Brazilian jean company
Forum sent a very clear message to the country’s politicians in its fall prints ads. Pictured here, the billboard ad features models Alexi and Jeisa (stars of Tom Ford's last Gucci campaign) kicking the shit out of a pair of slimy, money hungry, corrupt congressmen. Go getm’ guys! by Lisa Evans
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Tuesday, 28 March 2006 |
Harley Davidson bikes are more than the engineering masterpieces you hear roaring along minutes before you actually see them, the bikes and their enthusiasts are a culture within themselves. Advertising guru's, Carmichael Lynch has created this brilliant campaign which pays homage to the Harley Davidson culture. The image which almost look like drips of motor oil on canvas, reveals itself to contain the very parts that make up this legendary motorcycle. It's the anatomy of the Harley that speaks to its devotees in this amazingly effective ad. by Andy G
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