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| Tue 06 Jan 2009 |
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ADS ARE GOING GUERILLA |
Wednesday, 07 June 2006 |
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 Advertising companies have turned Guerilla ad gurus by using hijacking tactics to plaster their messages in the worlds most unusual spaces. An example of this current unorthodox, yet highly creative approach can be seen attached to a giant crane in Santiago. This dream was realized when the creative crew at IDB-FCB leaped at the opportunity to dress a crane which was not in use during weekends in Santiago. The result is this larger than life LEGO display swaying over the city, plugging one of the world's most loved toy brands. Absolut have opened their home to New Yorkers, so to speak with a brilliant open living plan billboard for the world famous vodka company. With plenty of other unused prime spaces available, the sky's the limit ...literally. by Billy T  |
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