Global Warming - What's All The Fuss About |
Wednesday, 05 November 2008 |
When in Amsterdam, do as the Amsterdammers do. This seems to have been the thought behind Ogilvy Action’s clever public awareness campaign for MTV Switch. In the city named after a river (Amstel) and a dam, what better way to create viral attention inexpensively about the rising sea levels, but to use the canals? Eerily realistic-looking inflatable hands stick out of the water, holding up a sign with a simple question and the website address. The idea evokes thoughts of not only rising water but also of us all sinking, pleading for, and desperately needing, help. - Tuija Seipell
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