Thursday, 21 August 2008 |
 |
Thanks to Apple and its superior design, marketing, advertising and,
well, anything else to do with creating and selling a product, most
other global communications brands have languished in a kind of
brand-image purgatory. Sony is fighting back with this great campaign
created by Saatchi & Saatchi Sydney, helmed by art director Eron
Broughton. The agency took Sony's earphones and literally mapped out
the New York subway system, mimicking a traditional subway map. It's a
simple idea but powerful in its execution, giving Sony a much-need dose
of coolness. At last, other brands are thinking outside of the square.
Now all Sony needs to do is apply that principle to its actual
products. Innovate or die, guys. - Laura Demasi |
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New York by Walkman 
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