New from our favourite French artist - Francoise Nielly
Our story follows a group of Cool Hunters, evolved humans who used to live among regular humans, but as time passed, they infiltrated the global wired infrastructure system and live connected within the technology.
The Cool Hunters have adapted themselves to the challenges of the future. They are faster and more accurate at retrieving and distilling exorbitant amounts of information. As they become one with the machine, they access all and extract the essence of an idea, in mere seconds.
The Cool Hunters are connected to every one of us. They have access to all digital and analog structures. We see a glimpse of this in the first scene, as we watch a Cool Hunter looking through the machine and analyzing every detail of a young couple's life - the architecture and design of their home, their clothes, their possessions, nothing is lost on the Cool Hunters as they scan for nuggets of ideas. They live to share their findings.
Since Samsung’s well-promoted 3D TV projection on the historic Beurs van Berlage building in Amsterdam in May 2010, dozens of brands from Ralph Lauren to Mattel have dabbled in the 3D projection mapping concept. Unfortunately, many of them are not really investing in the creative which is why it all very quickly started to feel and look the same. They’ve gone down as boring and repetitive, just like the hundreds of flash mobs that had no real reason to exist. The fun and surprise factor lasts only for the first few times. The impression copycat attempts leave is boring, not creative, negative. An emotional connection with the brand is essential regardless of the medium. It is still always all about creativity, not the tools. Adidas France is succeeding here with their 3D experience.
The TCH Access Agency is busy taking it even further, planning events such as concerts, fashion shows, movies and circus performances with 3D. The technology is there, but it is the creativity that will evoke the wonder. - Bill Tikos.
This is how you market real estate and take advantage of social media. Draw attention like this fantastic video drew ours! It was created by Tronic Studio in New York, the same team that is busy putting on the finishing touches on the TCH TV video we will be showing here next week!
The real estate in question here is the 57-story luxury residence, 56 Leonard, in Tribeca, designed by the Pritzker-prize winning, Beijing Bird Nest-creating Swiss firm of Herzog & de Meuron. Tronic tapped into their architecture background to envision this video where the elements of each floor fall down from the Manhattan sky and land on the custom-designed sculpture by Anish Kapoor. Absolutely brilliant.- Bill Tikos
New York artist Tom Fruin’s outdoor sculpture Kolonihavehus in the plaza of the Royal Danish Library in Copenhagen has the appearance of a friendly and colourful stained-glass house, yet it also evokes thoughts of churches and Charles Rennie Macintosh.
Fruin’s sculpture is constructed of a thousand reclaimed pieces of plexiglass ranging in size from 2x2 to 24x36 inches. They originate from many sources, including a closed- down plexi distributorship near Copenhagen, a framing shop, the basement of the Danish State Art Workshops, and the dumpsters outside the Danish Architecture Center.
The sculpture was brought to life by daily performances by Copenhagen-based CoreAct headed by Anika Barkan and Helene Kvint. The performances included poetry of the Danish Vagn Steen, Computer-controlled light sequences by Nuno Neto and a sound installation by Astrid Lomholt.
Kolonihavehuses were originally small garden sheds that were designed to give cramped and often impoverished city-dwellers a small plot and a refuge from city life. - Bill Tikos
Seriously one of the greatest mountain bike edits you'll ever witnessed. Impressive filming and riding.
The song is by Radical Face - Welcome Home
Creative duo Kirsten Rutherford and Lisa Jelliffe from London’s Brothers & Sisters agency drew our attention to their current poster installation “Making the invisible visible” that hit the streets of London this past weekend.
It is a collaboration with the Berlin-based, three-person photographic street art collective Mentalgassi in support of Amnesty International.
The London poster campaign is specifically in support of Troy Davis, a man described as having “been on death row for 19 years in the USA, despite serious doubts about his conviction.”
The posters, depicting a close-up Davis’s face, are mounted on fence railings that disguise the posters so that the face behind the bars is revealed only when viewed from an angle. View the video.
The three posters are located at 4-7 Great Pulteney St, 21 Great Pulteney Street, and 5 Berners St (all W1). - Bill Tikos
TCH has been active online for 6 years and sometimes it seems we forget how amazing it is that the community that follows us just keeps growing. Many of our articles are read by millions of people, and the numbers of regular readers, followers, friends keeps growing and growing.
To celebrate this community, we commissioned artist Fernando Volken Togni from Brazil to create a poster. It reflects the multicultural, multi-discipline, multi-everything environment of the cool world of TCH.
Fernando also designed one of our car wraps which will be available in 2011.
The construction is made out of gütermann thread, wood and nails attached at either end to blocks of wood, the effect is like a real-world version of computer generated imagery. Stunning.