When you think Italian fashion design, Armani, Valentino and Versace spring to mind, having paved the way for strong, bold aesthetics. Quality and tailoring is also intrinsic to the Italian sensibility. A new label that epitomises both has emerged from a 20-year strong lineage. Italian company “Paoloni Group” launched a new label “MSGM” recently with strong acceptance domestically and internationally with the likes of Harvey Nichols, Joyce, Lane Crawford, Matches and Browns plus being named as one of the best new emerging designers for Vogue Talents.
Created by and for a youthful demographic of under 35, the label has both a men’s and women’s collection. Blending comfort and function with a distinctly Italian preppy edge, the Men’s collection is fresh and modern yet combines achingly simple pieces together. The Women’s is more fashion focused with an emphasis on print and staying current to the season. Either way, this is one label to watch as they make their mark on the international fashion scene. – Kate Vandermeer