At first glance we thought this was a campaign for sunglasses, but no. This campaign of massive vinyl stickers hit the bathrooms of Beirut’s trendy spots to draw attention to Riviera Privé. It is an exclusive beach, pool and bar and lounge area in one of Lebanon’s most famous hotels, the Riviera Hotel.
Riviera is located right in Beirut city, facing the Mediterranean. The hotel has been a favorite destination of jet-setters since 1956.
The Riviera Privé area has seen several reiterations of glamour and luxury, as has the hotel itself, but it is definitely the place for beach-loving locals who want to see and be seen. The sticker campaign created by République Beirut plays cleverly on this theme by implying reflective sunglasses and evoking the sense of being watched.
Our guess is that not so long from now, a sunglass company will use this same idea. Bill Tikos