Fashion

April 15 2012

First we fell in love with the city-ready look of Skora, a new “natural” sneaker brand from Portland, Oregon. Then we fell in love with the shoe itself.


 
Since we received a pair, it is pretty much all we’ve been wearing around town, on the beach or running, to the gym, to work, to yoga. They are super comfortable and light, and they make us feel like we’re floating or walking on clouds. They feel totally natural, almost like being barefoot, only better! And that is just what the designers intended.


Skora was founded by David Sypiewski, a well-funded entrepreneur and formerly injured runner.
 
His shoes, like so many of the new, minimalist running shoes crowding the market today, are based on the notion that humans were designed to run shoeless, and that most running shoes overcorrect the human foot’s natural ability to adjust and function. Rather than piling up more features, more support, more cushioning and more everything, the minimalist or natural shoe designers start from the bare foot and its inherent abilities.


Skora’s first two models are based on a last that is shaped like the natural arch, and they have no height drop from heel to toe. The mid-foot hits the ground first, not the heel as with most running shoes.
 
In addition to loving the look of the shoes and loving the amazing feeling of wearing them, we also love their branding. The website is easy to navigate and the entire brand works. We are definitely fans. - Bill Tikos



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