Yoobi Sushi, London's first temakeria, opened last month on Lexington Street in Soho. Its interior design is an exercise in constraint that has produced a statement of clean minimalism at its best.
Temaki is fresh sushi wrapped in a cone. It is a take-out or eat-in variety of sushi that was born in Brazil where the largest Japanese population outside Japan resides.
London-based Gundry & Ducker Architecture Ltd. stripped the former warehouse back to its original brick and painted the walls dark steel-gray.
The designers were challenged to combine the vibes of Rio, Tokyo and London, and to reflect the Yoobi brand's color palette created by Ico Design.
They solved the riddle with a fusion of only a few distinct features. All key surfaces, apart from floors and ceilings, received a light timber covering. The only "colors" are added by the brilliant white sushi bar, by the on-brand color inlays in tables, and by the chairs.
The decorative touch that connects all of the elements is the on-brand angular detail on the floor, sushi bar, tables, and on the blocky benches and plinths. - Tuija Seipell.