Stores

May 29 2012

We don’t often come across projects to feature in Valencia, although the ancient city is the third-largest in Spain. So, we were particularly excited to discover the new cool kids wear boutique, Piccino, that opened at Trafalgar 52 this month.

Piccino (Italian for “kids”) is the first retail shop of the family-owned company that offers reasonably priced Italian children’s fashions including Brums and Bimbus.
 
Valencia’s Masquespacio, also known as +Quespacio, lead by Ana Milena Hernández Palacios, was in charge of both interior design and graphics for this beautiful 38 square-meter (409 square feet) gift-box-of-a-store.

This store reminds us a bit of the Candy Room in Melbourne by the Red Design Group.


 
But in Piccino, we especially love the bold and disciplined use of just two basic minimalist principles: white surfaces and black line drawings. This framework creates a sense of being inside a drawing, and it blurs the border between real and imagined, giving a fun 3D effect to all flat surfaces.


 
We are forced to really look, to see, to check out what’s what. Yet, the simplicity of the framework also lets the clothing play the main role. It pops, but in a fun, inclusive way.
 
The back-story and inspiration come from the owners’ kids and involve children sewing clothes for their new friends.


 
With the added drawings of furnishings, kids and clothes, and fun call-outs and other on-brand touches, the space is kid- and parent-friendly yet also cool enough to appeal to pre-teens.
 
The classic Lou Lou Ghost chair by Philippe Starck for Kartell seems to be designed for this environment. - Tuija Seipell

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