Stores

September 22 2012

Elegance, minimalism, form-and-function – you know our favorites already. So it comes as no surprise that we like Muriel Grateau’s newly minimalized boutique/gallery at 37 Rue de Beaune in Paris.


 
Grateau, the queen of the minimalist table setting and sculptural Art Deco jewelry, has had a shop in Paris since 1992 (at this address since 1997) and this fall’s boutique refurbishment was undertaken in celebration of her two decades here.

Displaying her 100 shades of table linen and her subtle, unobtrusive tableware in an all-white setting is not terribly original or imaginative, but it does seem to be perfect for the purpose.



Taking a page from the tested-and-true Japanese book of the art of the minimalist display, Grateau deletes absolutely everything that is not the focal point, i.e. the items on display.
 
Her goal was to evoke a feeling of floating, to imply that the pieces are unattached and unrestrained by mere surfaces or walls.


 
Materials such as white mineral resin, stones covered with white powdered paint, white lacquered steel plate and LED lighting were used to create the ethereal 140 square-meter space.


 
Attending the September 19th re-launch party were design luminaires including Tristan Auer,  Lorenz Baümer, Jean Louis Deniot, Hervé Van der Straeten, Chahan Minassian, Juan Montoya, Hervé Van der Straeten, Charles Zana and Pierre Yovanovitch. - Tuija Seipell. (Pics - Oleg Covian)

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