The Cool Hunter, Roaming the globe so you're in the know
TAG: China
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March 3 2007
Atkin's Architecture Group recently won the first prize award for an international design competition with this stunning entry. Set in a spectacular water filled quarry in Songjiang, China, the 400 bed resort hotel is uniquely constructed within the natural elements of the quarry. Underwater public areas and guest rooms add to the uniqueness, but the resort also boasts cafes, restaurants and sporting facilities.
The lowest level runs with the aquatic theme by housing a luxurious swimming pool and an extreme sports center for activities such as rock climbing and bungee jumping which will be cantilevered over the quarry and accessed by special lifts from the water. With a stunning visual presentation as shown here, it's no wonder this project took home the first prize. This is a fine example of an ultra modern facility co-existing amongst its natural environment.
by Andy G
August 15 2008
Forget the sport..some of the most interesting things happening at the Beijing Olympics are coming from clever sponsors who have dreamt up creative ways to promote their brands at the mega global event. We're loving the offering from Mini Cooper, who have dragged traditional Chinese street transport into the 21st century with these great bike-powered Minis. Samsung has been equally creative, giving Olympics' fans a chance to view all of the action from their own "private" alien-like pods. Both of these offerings are a lesson to global brands: get creative and innovative in your marketing or risk being drowned out by the noise. - Laura Demasi
