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From August 5 to September 30, the cutely nostalgic Fiat 500 C, unveiled in February, appears on Milan’s world-famous fashion street, Montenapoleone, in an unexpected role. Exactly 20 fiberglass replicas, precisely the same size and shape as the little Fiat, have become planters for real trees of various shapes. The happening, called “Per fare un albero” (Create a tree), is a cooperative effort between the City of Milan, Fiat, and artist-designer Fabio Novembre. In Novembre’s words, his solution to merge into one object trees and cars, two elements always vying for urban space, is a “symbol of a new way of living.” According to Fiat’s spokespeople, Fiat 500 C’s cheerful, friendly, innovative and eco-friendly character is a perfect fit for such an undertaking. - Tuija Seipell
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Luxury jewelry and giftware stores are waking up. They have been as traditionally stuffy as banks in their design, but their globe-trotting clientele is demanding an upgrade. Bored out of their minds, they want an edge, a spark, a something, to break up the monotony and to add some interest.
We've featured a few, including Octium in Kuwait,- Podium Paris and Solange Azagury-Partridge London and here is another to add to that list: The two-level Faraone jewelery boutique in Milan, on Via Montenapoleone, envisioned by architect Massimo Iosa Ghini. whose retail design work includes showrooms for Maserati and Ferrari.
At Faraone, his subdued, metallic setting for the items on display symbolizes the precious-metal setting of a ring or pendant that sets out the stones, engraving and minute details.
There is also a cool, retro factor, reminiscent of the mysterious estate jewelry areas in luxury department stores of the past. The soft nappa leather chairs and the tone-on-tone carpeting add to the feel of being inside a jewelry box. - Tuija Seipell.