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You'd think that imaginative packaging would be the norm in the beer category but we all know it's not. For some reason, it seems that breweries, beer marketers and their design agencies run completely out of creativity and courage when it comes to store-level, street-level packaging. Boring. Boring. Boring.
Putting a black boombox graphic on a white beer box may not be such a creative stretch for the Australian beer brand Lovell's Lager - or their agency Landor associates, Sydney, but it sure stands out in a delightful way! We love the retro wink to bygone times when having your music with you meant lugging a massive boombox. There's something decidedly macho, too, about carrying this thing. And it got us talking - and we haven't even tasted the beer yet! - Bill Tikos