TAG: Sneakers

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Fashion

April 15 2012

First we fell in love with the city-ready look of Skora, a new “natural” sneaker brand from Portland, Oregon. Then we fell in love with the shoe itself.


 
Since we received a pair, it is pretty much all we’ve been wearing around town, on the beach or running, to the gym, to work, to yoga. They are super comfortable and light, and they make us feel like we’re floating or walking on clouds. They feel totally natural, almost like being barefoot, only better! And that is just what the designers intended.


Skora was founded by David Sypiewski, a well-funded entrepreneur and formerly injured runner.
 
His shoes, like so many of the new, minimalist running shoes crowding the market today, are based on the notion that humans were designed to run shoeless, and that most running shoes overcorrect the human foot’s natural ability to adjust and function. Rather than piling up more features, more support, more cushioning and more everything, the minimalist or natural shoe designers start from the bare foot and its inherent abilities.


Skora’s first two models are based on a last that is shaped like the natural arch, and they have no height drop from heel to toe. The mid-foot hits the ground first, not the heel as with most running shoes.
 
In addition to loving the look of the shoes and loving the amazing feeling of wearing them, we also love their branding. The website is easy to navigate and the entire brand works. We are definitely fans. - Bill Tikos

Stores

November 14 2013

We like this Run Colors sneaker store in Poznań (Poland), because it breaks some very tired and boring patterns that have become the norm in sneaker retail.
 
We’ve seen more than enough of massive images of sports heroes among cavernous, multi-storey stores that feel more like warehouses than shops created for humans to enjoy.


 
The stuffy “gentlemen’s club” milieu has also been done to death, and no matter how hip or edgy the art on the walls or the celebrity behind the clichéd ideas, stuffy is still only stuffy.

In addition, sports stores and sports brands have become so incredibly logo-happy that it seems impossible to find great, functional sporty footwear, clothing or accessories without appearing like an ad for a brand. Tone it down already, we say.


 
But this minimalist shop – the second one of the Warsaw-based Run Colors - looks refreshingly different in its bare-bones simplicity.
 
The slate-grey surfaces work beautifully as a background for the colourful footwear selection that in this store consists mainly of limited series of Nike, Adidas and New Balance sneakers.


 
Poznań-based mode:lina architekci team of founders, Paweł Garus and Jerzy Woźniak, and designers, Kinga Kin and Agnieszka Owsiany, took the Run Colors name literally and had some understated fun with it.
 
They imagined colors running and thought of shoelaces, and from there they devised the simple colorful ropes theme that runs throughout the 110 square meter (1184 square foot) store.


 
We love the antique furnishings, and the complete lack of signs, logos, tags or images. It also does not hurt that this store is in Poznań’s famed Stary Browar complex that is a former Hugger Brewery and dates back to 1844. - Tuija Seipell

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