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The little brand blurb that accompanies this new range of luxury motorcycle helmets from Ateliers Ruby is “good looks - for everyday heroes and heroines”. Which is just too cute. So is the story behind them.
Parisian designer Jerome Coste drew on Steve McQueen iconography, old-school racing cars and quite possibly the six separate head traumas he’s survived when he set about developing the Pavillion range of motorcycle accessories for Ruby. He also sold his own motorbike to finance the production of the full carbon fiber shells, the kind used in Formula One racing. The 'inside garnish' (to quote Coste) is a soft lining of decadent burgundy nappa lambskin, chosen for its comfort and anti-bacterial properties. Henceforth providing a 'reassuring cocoon'.
Clearly a design pedant, Coste has given his helmets a unique signature quirk - a small crest that runs along the top, as inspired by the armoury worn by medieval knights.
The Pavillion range is available in three colours Shibuya (peppermint, named after the Tokyo Shopping District), Concorde (black) and St Honore (white) and are accompanied by an equally sweet range of twill silk scarves in various retro racing car shades.
Again to quote from the branding blurb: ‘Lady Ruby, your guardian angel wishes you a bon voyage”. Bless.- Sarah Wilson.
Design's love affair with bold colour inches one step further with the application of graphic art into everything from tables to chairs, bookshelves and even yachts. Cappellini gave Adam Goodrum's 'Stitch' chair the colour treatment with blocks or red, blue, white and black applied to the segments of the aluminium folding chair. Designer Enzo Berti recasts the humble bookshelf as a canvas for graphic prints with his Bar Code Street shelves. London based artist Anna James, who transforms pieces of 20th century furniture into contemporary art works, applied a clean graphic to her Genoa table. And of course who can forget Jeff Koon's 'art' yacht, released last year, which is still wowing onlookers on the Mediterranean. - Laura Demasi
The Cool Hunter celebrates creativity in all of its modern manifestations. We are global in outlook, culturally discerning and a trusted hub for what's cool, thoughtful, innovative and original. We value global relevance, not trends, channelling our discoveries to our worldwide audience of 900,000 readers per month.
For a long time, we have been approached by networks and production companies from Brazil to L.A. wanting to produce a weekly TCH TV. We have now aligned the key ingredients needed to create the kind of quality and diversity that we want for what we see as a culture show, not another version of poor-quality reality TV.
We are currently looking for the right people as our presenters in New York, London, Sydney/Melbourne, the three hubs where we will start the line up that we envision expanding to all continents. We need confident people who can write and present in their own natural way. Age is irrelevant — you can be 25 or 65 as long as you are interesting and interested in meeting fascinating and innovative people around the world. If you feel you could be a TCH TV presenter, send us an image and info about yourself and explain what you would bring to TCH TV.
We are also hunting for story ideas for high-quality, intriguing, relevant and creative content — from showcasing a 85-year-old aquabics instructor in Melbourne to discussing with the scientists who have discovered a cure for cancer by mimicking the cancer-fighting properties found in cancer-proof mice. We also want to hear from advertisers who are in the process of launching a guerrilla campaign or a cool, new TV ad. We want to hear from fashion designers creating something unique for their show at Fashion Week, and event producers launching an innovative event. We want to know about business start-ups, entrepreneurs, eco designers, architects, artists, gurus. If it is creative, innovative, new and, most important, original, we want to know about it. Deadline 11 Jan, 2010 - send info to [email protected]
Stella Artois Cannes Casting Call
Stella Artois Cannes Casting Call
Stella Artois Cannes Casting Call
Stella Artois Cannes Casting Call
Stella Artois Cannes Casting Call
Stella Artois Cannes Casting Call
Stella Artois Cannes Casting Call
Stella Artois Cannes Casting Call
Stella Artois Cannes Casting Call
Last year our friends at Stella Artois introduced us to Jacques d’Azur – the undisputed King of Cannes. He was the coolest man in the world – A boules champion, competitive water-skier, bon viveur and movie producer famous the world over. A man who was so cool that Sinatra uses to call him Sammy Davis Senior.
Then Jacques went missing, presumed dead - and 90,000 people entered the competition to be named his rightful heir and receive their inheritance: an unforgettable, once in a life time weekend at the Cannes Film Festival.
2011 sees Stella Artois take on something even more ambitious – they will attempt to bring the story of Jacques’ incredible life to the big screen.
The Cool Hunter is partnering with Stella Artois to hold the world’s biggest casting call to play Jacques d’Azur.
Men can audition online opposite a beautiful leading lady using their webcams. They we will then receive a scene from the film finished up to cinema quality of them starring in the film. They can share their audition film via social networks and have their film viewed and judged by a panel of experts.
The best budding actor will star in the final film which will premiere at Cannes during the Film Festival.
But that’s not where it ends – because the winner will also be attending the premier of his film. But first we need a venue fit for the premier of such an illustrious film. And the only place we could think of was Jacques’ own house. So this year at the Festival we will be painstakingly recreating Jacques mansion – not where it once stood but on the Ritz Carlton’s private beach, complete with his open air cinema screen and 40 person hot tub. (Drink responsibly with Stella Artois.)
The only thing worse than being trapped in a sleeping bag, is needing to go to the toilet in one. Well cast those fears aside as the new Selk'bag is here. This sleeping bag is more like a body bag ( not the corpse ones ). It's padded and shaped to the human form and allows free movement both in and out of sleep, where traditional sleeping bags don't.
The various ties and adjustment belts allow for a very snug fit which keeps the warmth in and gives you further control when moving about. Selk'bag is padded with a number of layered inserts which provide maximum comfort when lying on even the hardest surfaces. Best of all , even the ugliest camper can look positively cute once wrapped in the Selk'bag. Snug, Smart, freeing! Now selling online - Lisa Evans
Self-described as a former frustrated David Carson wannabe, Melbourne-based Amy Moss has realized that her happiness – and her potential for design rockstardom – are dependent on her NOT being a graphic designer but her obsession about beautiful colours and beautiful things in general. She figured out she’s a stylist rather than a graphic designer, and her blog EatDrinkChic may well be her ticket to filmstardom, too, in the same way that Julie Powell’s obsession with Julia Child’s recipes, and her blog about them, took her in six years from relative obscurity to being a topic for the film Julie & Julia.
EatDrinkChic has a crafty, girly vibe but there are no crocheted polyester-yarn throw cushions or quilted tea cozies here. The blog is about interiors, parties, weddings and food and Amy Moss offers readers DIY ideas which she styles, designs and photographs and offers it all for free to her audience. It won't be long before book publishers come knocking. - Tuija Seipell
Not everyone is lucky to work in a cool and inspiring office, and even those who are, can become stuck in an uncreative rut, or disturbed by loud coworkers, boring music, smells of someone’s lunch, outside noise. And those who work at home have all of the distractions — and attractions — of home to lure mind and body away from productive work. No wonder coffee shops around the world look more like offices than many offices. People sitting at their computers, talking on their phones, conducting business with coffee and muffins nearby. Yet anyone who’s done the coffee-shop-as-office thing knows that it is not without problems either. Too many people, loud conversation, screaming kids, familiar faces, bad wifi, no plugs, uncomfortable chairs, line-ups for coffee, managers wanting you to leave.
Luckily, creative people have started to think up solutions to meet the very clear need of cool working spaces for mobile workers. Urban Station in Buenos Aires, Argentina, has taken the best of both office and coffee shop and wrapped it all up in a funky urban space.
Urban Station is appropriately located at Malabia and El Salvador Streets in Buenos Aires’s hip Palermo Soho where fashion, design and art mix with the densest concentration of bars and restaurants in the city. You sit at one of the wide tables, pay by the hour and benefit from the calm atmosphere and comforts of an office with plugs and locks for your computer and super-fast wifi. The coffee shop part comes in the form of unlimited coffee, tea, mineral water, fruit, croissants and cookies, all part of the fee.
In addition, the large and airy Urban Station offers art and business magazines and books to read, comfortable armchairs for lounging and casual meetings, fully equipped meeting rooms, printers, fax and scanners, plus lockers for your gear. If you get bored, or need to dash out for a moment, they even offer a few bikes at the door for you to borrow. It feels like office, coffee shop AND home. More of this, please! - Bill Tikos
Address: El Salvador 4588 Palermo Soho.
The headline implies that there is a “body” whose anatomy you can analyze. The whole point of cool is that it does not have a body available for analysis. It’s like a ghost instead of a corpse. That’s why it is cool.
Just like all comments on cool, our analysis is completely individual and ever-changing. Cool is whatever you like and want. Cool is subjective. It is an opinion. But that does not mean that we — as individuals, brands, media — are not interested in or influenced by others’ views of what cool is.
In this sense cool is a bit like fashion. You decide and choose for yourself what you feel is fashionable within your peer group, your culture, your age group, at your financial level. But someone somewhere has given you the initial clue. Marketers and media have brought out the type of sneaker, the kind of jeans, the brand of handbag that you now like and want. In addition, someone you admire is most likely also wearing it. You follow fashion.
But cool is also definitely NOT like fashion. Cool is more about what the norm is NOT. Cool is elusive, indefinable, covetable. It is original, desirable, and not accessible to everybody. If everyone has it, if the brand becomes saturated, it stops being cool.
Occasionally, a brand manages to remain cool and covetable, and becomes a classic. Of the world-wide brands, examples of this include Apple, Absolut and Mini. Many niche brands have also achieved classic status in their relatively small circle. The defining characteristic of these cool classics is that they keep innovating constantly.
Visual & instant
Cool is visual and instant. When you see it, you like it instantly. If it takes a lot of work to figure out, it is not cool. This does not mean that only simple or simplified things or ideas can be cool. What it does mean is that you need to be able to see it.
This is one reason why cool and coolhunting and trend forecasting became so important to marketers as soon as the internet gave everyone instant access to images. Magazines, TV or advertisers could no longer control what cool looked like. Marketers who were used to being the ones who decided what the next trend or the next fashion was going to be, suddenly had to face this uncontrollable deluge of messages, opinions and information that consumers were passing on to each other. Viral marketing, as opposed to just word-of-mouth, emerged, and it scared traditional marketers.
Today’s consumers are sick of mass marketing and the sameness of brands. They want to be delighted, surprised and wowed by something that is authentic, different and off the mainstream. One of the reasons www.thecoolhunter.net has become so popular and influential is that we do not sell, market or create cool. We just give it an audience.
We process an enormous amount of information and identify what’s hot, exceptional, interesting, covetable. It must have an instantly obvious x-factor. Detecting it is always intuitive. There’s no formula, no rules, no parameters. We do find patterns, parallels and trends, but we do not become stuck in them and start looking for similar things. The intuitive reaction, the ability to observe the world, and the skill to process massive quantities of unrelated information is what we are good at.
All major media outlets follow us at thecoolhunter.net and fill their pages with ideas we feature. When we post a piece about an idea or a brand or a product, it gets an immediate global reaction from traditional media. Brands come to us for ideas and consultation. Individuals enjoy the fact that we prowl the world and bring original ideas to them. And as soon as we gained an audience, marketers, PR people and brands started to send us their material. So it’s an endless cycle.
For me, coolhunting is a fascinating, ever-changing process that no-one can control. You start with a blank space every day and look for something that deserves to fill it. If you don’t find it, you leave it blank. We are not like a newspaper or a daily blog that must find something to fill the space. We only put it out there if it has that elusive, indefinable wow-factor.
Indefinable & in motion
We are not in the business of defining cool, although I am asked to do that every day. Cool cannot have a definition.
But we do run into brands who seem to live under the illusion that if someone just defined for them what cool is, then they would be able to become cool, too. Then they’d know how to create it, market it, promote it, make money from it.
To a limited, impermanent extent, this is, of course, possible. We are regularly asked to come up with cool ideas, cool events, cool promotions — and we do that — but at the core there must already be a cool product, idea, cause, concept. You cannot make something cool by promo. And, if by the sheer brilliance of a cool promotion, you do succeed in creating a publicity or even sales boost for a brand, that does not make the brand cool. Coolness needs to be earned again and again.
To me, the essence of cool is motion. To become and remain cool, a brand must keep innovating constantly. It must remain in constant motion. This same is true for those of us who hunt for it.
While I don’t worry about defining cool for anyone else, I am always fascinated by how the people who follow us define it for themselves. We’ve posed that question recently on our Facebook & Twitter, and received hundreds of responses. They are such a perfect example of the fact that NOBODY can define it and EVERYBODY can. Here’s a sampling of the responses we’ve received. It shows that the definition of cool is always individual. - Bill Tikos
something sleek, simple and bold, that feels effortless.
to be the first, the original that starts a trend and is iconic.
forward-thinking, breaks boundaries, confident. Cool is the idea you wish you thought of first.
the audacity to be different for reasons that don’t need to be articulated & unconsciously achieving it.
effortless style, a hint of madness and heaps of attitude
a mindset —being informed, relaxed, and expressing it effortlessly.
the word 'cool' is just confidence in aesthetic form.
wonderful, clever and beautiful. From oh wow, ahhh, I get it! to it would make me look *good*
Cool is a person not being affected by other peoples opinons, or behaviour -staying cool in a critical situation. A cool person stick to what he/she thinks is right no matter what. A person who works hard to appear cool is the oposite. What is "Cool stuff", like on the Cool Hunter page, is defined by if it stands out, doing it's own thing.
the art of not needing to try to be it, of possessing enough confidence in your own ideas and style to turn heads.
the new ideal; it is moving confidently forward into a better future, assured that things to come will be better.
a person/place/thing pleasurable to observe as it appears to fulfill its nature effortlessly and with signature style
the time you spend to define what cool is, cool is already gone somewhere else. Welcome in the tiring cycle of coolness. :)
We see 'cool' in things/ideas/people that have an innate and untouchable authenticity about them. Things that redefine genres. Spawn global fads and inflame our insatiable appetite for originality and roads even more less travelled than the ones before.
Remaining unaffected and composed in a world which is filled with trouble and uncertainty. Living with a constant Miles Davis soundtrack in the background, acting accordingly.
Cool its everything that makes you think “WOW...“
Cool has nothing to do with the external. There is no object, gadget, fashion, or built environment which is cool by and of itself. The term is only manifest when the external thing becomes utilised and inspired by a person. Cool is merely confidence of character which is then made cool by the appreciation of an audience.
Anything within reason can be made cool by somebody with the power and subtlety to make it individual and authentic - except a Toyota Prius maybe.
Cool is not about trends or fashion, it's about being timeless and effortless.
Something that makes you feel like telling someone else about it.
Cool is only a momentary flash of brilliance ...Before it transforms to conventional.
When pessimistic people say something is cool, I pay attention and usually agree. It takes a lot to impress pessimism
People have always wanted to climb higher and see farther. We’ve built towers and turrets, spires and steeples, lookouts and skyscrapers to see and to be seen. The achievement of height makes us proud and somehow secure. We can see all enemies from here. Our church is visible from everywhere. Our building is the tallest in the world.
There’s power and prestige in being high up but there’s also exhilaration. People want to go up, maybe even to be a bit scared, and they want to see far and wide.
A week doesn’t go by without us seeing at least one new observation deck, luxury tower, ski lift or lookout structure that meets those needs. The Stockholm Globe Arena, known as the Ericsson Globe, apparently the world’s largest round building, is not a new project, but we’ve grown fond of its brand-new addition: the cute little glass orbs that climb up the rounded skin of the structure. The pair of classic-looking orbs, called unimaginatively SkyView, carry 16 passengers each as they scale the Globe on rails operating based on ski-lift technology. The trip up takes three minutes and a round-trip visit takes 20 minutes.
The multi-use complex of the Globe includes a 16,000-seat arena that will host Lady Gaga, Whitney Houston and Rod Stewart among others this spring. Tuija Seipell
And just opened this week in Singapore is Marina Bay Sands.
The first OHWOW Book Club has opened its doors in a tiny 150 square-foot space in New York’s Greenwich Village. The retail space is located below street level in a historic brownstone on Waverly Place.
The black-and-white tiled floor and the turquoise walls create a decidedly aquatic mood although the designer, Rafael de Cárdenas, was thinking less of marine habitats and more of a classic pre-war NYC water closet when he themed the space.
Experience designer/architect Rafael de Cárdenas of Architecture At Large is a master of creating moods. In OHWOW Book Club, he has explored not only the sensations of disorientation and floating through neon lighting and random wall color patterns and placement of shelves, but also the feel of direction through the Navajo carpet-like tile pattern of the floor.
All of these themes are evident also in OHWOW’s Miami exhibition space at NW 7 Avenue, that de Cárdenas designed in 2008 and to which the Miami Art Basel crowd took right away.
OHWOW (Our House West of Wynwood) is a collaborative creative enterprise conceived by New York’s event impresario Aaron Bondaroff and Miami art and publishing powerhouse Al Moran. - Tuija Seipell
A year in the making, the new TCH marketing agency ACCESS AGENCY has been busy talking to global brands in every major city. We are setting up to unveil our latest creation for innovative brands -- the indoor drive-in cinema.
It is a super-charged, branded experience unveiled throughout the year in different cities with a unique mix of brands collaborating in each city.
In some cities, it will be branded Mini to unveil a new model (the Crossover). In others, it will be film studios launching the latest cinematic 3D release, or toy, electronics and beverage brands introducing their coolest, hottest innovations.
Each event will be completely custom-branded with its unique mix of participating brands and each experience will be completely unique to the audience.
We’re unveiling it here now for TCH readers so that you can get a preview of what it will look like.
This branded experience, and many others we have created, are our response to what we see as a mind-numbing sameness across the brands that we encounter. We are approached daily by global brands who want exposure on TCH, yet they seldom offer anything that would make you stop.
Today’s branded world is global, demanding and ruthlessly honest about what is -- and especially what is not – new, extraordinary, different, unique, surprising, bold, cool. Ordinary, bland experiences don’t cut it. They turn into YouTube parodies, or worse, are ignored completely. We tell brands to not waste their money on “creating” what has already been created. We’ve seen most of it somewhere already. As have our readers.
TCH’s reason for being has always been based on our passion for innovation, and for sharing with the world the real, exciting ideas we find as we sift through the masses of ideas we encounter – from design, architecture, travel and any other area. Over the years, we have developed a clear sense of what works and what doesn’t. We have understood that ideas are only as good as the execution, which is why we have gathered a global team of creative talent to not only come up with new branded ideas but to execute them with professionalism and finesse. That’s what ACCESS is all about.
We created it to meet the need that we encounter every day – the need to stand out in the sea of sameness. We know it is not easy. We know it is not common. And we know it is possible.
Brands wanting ACCESS experience- get in touch
Here’s a glimpse at what we are working on.
Frescobol, the Brazilian paddleball beach sport dating back to the 1940s, looks a bit like ping-pong without the table. The bats look slightly similar, the ball somewhat bigger.
But for those serious about their beach presence, the bat makes the difference. Frescobol cool happens when you play with the FB Collection one-of-a-kind wooden bats inspired by Copacabana beach culture and hand-crafted luxury yachts, and fire-branded with the FB logo.
Each bat is unique, and what’s even more cool, the wood used is all reclaimed Brazilian species, collected from sustainability-certified furniture factories where the remnants would have otherwise gone to waste.
FB Collection is a five-year-old company, established in Rio de Janeiro by Harry Brantly and Max Leese who now call London their base. Men’s beach shorts are the latest addition to the FB Collection. - Bill Tikos
Some people dream of success, others make it happen. Of course, you can dream as much as you like but waiting for things to happen gets you nowhere. Get active and start making things happen.
Whatever journey your path takes you on, the most important thing is to have passion in what you do.
How many of you went to college, got your degree, and ended up doing something totally unrelated to your major? Studying it did not make you passionate about it. It wasn’t your path.
Education or even talent aren’t worth much without passion. So do the stuff that you love and you've always wanted to do because without it, you'll feel stuck and unfulfilled. If you work in a bank but your dream is to be a naturopath, then make those changes now. Make this year the turning point in your life. When you do what you love you will be rewarded — it will just flow naturally.
Look at those around you who just make things happen. They have a clear goal in mind and they know where they want to go. They don't always have a plan but they have the passion and the tenacity to make it work, and they achieve their goals as the end result.
Trust us when we tell you this. If something important to you, you WILL find a way. If it isn't, you'll find an excuse. It’s that simple. Find your way. Make it work, whatever it takes. Are you 10 kilos heavier than you should be? It is simple: Commit, go to that gym every day, no excuses, and train until you lose those 10 kilos. When you accomplish this, you'll have the confidence to do more. Set a goal and make it happen.
Want to stop smoking? Stop making excuses, take control of your circumstances before they take control of you.
Success isn't just about what you accomplish in your life, it's about what you inspire others to do and when you do accomplish something as simple as quitting smoking or losing weight, you'll inspire others to do the same. Anyone can change the world, and everybody should try. And it all starts with your own life.
Stop waiting for the perfect time to do what you want to do. Do it now.
Life begins at the end of your comfort zone, so get used to being uncomfortable. It won’t kill you. Do you need a sign? Here it is: - Bill Tikos
Tian Tan Buddha on Lantau Island, Hong Kong
Fernando De Noronha - Brazil
Spirit Island, Magligne Lake, Alberta, Canada
Rice Field Terraces in Yunnan, China
Coron Palawan, Philippines
Rocky Village, Vernazza, Italy
Porto Katsiki, Lefkada Island, Greece
Lower Lewis River Falls - Gifford Pinchot National Forest - Washington, USA
Pangong Tso Lake in the Himalayas
Golden Eye Hotel - St. Mary, Jamaica
Golden Horn, Brac Island - Croatia
Soneva Fushi, Maldives
Etretat, Normandy, France
The Pearl Waterfall, Jiuzhaigou Valley, China
Awa’awapuhi Trail Kauai, Hawaii
Santa Domenica nel Salento
Discovered a place we should include in Part 3 of Amazing Places? - get in contact
Devetashkata Cave - Bulgaria
Ben Bulben at County Sligo, Ireland
Shark Island - Sydney
Baatara Gorge Waterfall, Tannourine - Lebanon
Abel Tasman National Park - New Zealand
Myrtos Beach, Kefalonia - Greece
Sichuan - China
In The Gardens of Prague Castle
Neist Point, Isle of Skye - Scotland
Aiguill e du midi, Chamonix, France
The Hamilton Pool Nature Preserve in Texas, USA
4 Hands - Etretat, France
Río Tampaón in San Luis Potosí -México
Six Senses Evason Ma’In Hot Springs, Jordan
Méandre - En-Vau - Marseille (Bouches-du-Rhône)
Discovered a place we should include in Part 4 of Amazing Places? - get in contact
We'll be publishing Amazing Places as a book in late 2012
Intercontinental Hotel and Thalasso Spa - Bora Bora
Blue Lagoon, Reykjavik - Iceland
Positano, Amalfi Coast, Italy
The Dunes in Peru
Pongua Falls, Vietnam
Lady Musgrave Island, Great Barrier Reef, Australia
Kaieteur Falls - World's Largest
5 Star Taj Exotica Resort - Maldives
Elafonisi Beach, Crete
Casa Kimball - Dominican Republic