The TV world isn't exactly a trailblazer when it comes to marketing but we've discovered a fun exception. The series 3 launch of cult 'serial killer' TV show Dexter by Showtime took a guerrilla marketing approach to the launch, mounting fake pop-up news stands in heavily trafficked public spaces in cities across America including New York (positioned right by Central Park), Philadelphia (at 30th Street train station), Los Angeles (outside the Kodak Theater), Chicago (in the financial district) and San Francisco (Union square). The stands featured the show's star Michael C Hall on mock covers of high-profile magazines like Rolling Stone, The New Yorker and GQ. Snacks wrapped in suitably blood-red packaging also figured on the stands.
The two-day pop-up pieces debuted on the weekend to coincide with the airing of the first episode. The innovative idea was dreamt up by experiential marketing agency Pop2Life that also came up with last season's national launch campaign which consisted of custom-made fountains spitting fake blood. Fake blood fountains and fictitious news stands - we can't wait to see they do next season. - Lisa Evans
Thanks to Apple and its superior design, marketing, advertising and,
well, anything else to do with creating and selling a product, most
other global communications brands have languished in a kind of
brand-image purgatory. Sony is fighting back with this great campaign
created by Saatchi & Saatchi Sydney, helmed by art director Eron
Broughton. The agency took Sony's earphones and literally mapped out
the New York subway system, mimicking a traditional subway map. It's a
simple idea but powerful in its execution, giving Sony a much-need dose
of coolness. At last, other brands are thinking outside of the square.
Now all Sony needs to do is apply that principle to its actual
products. Innovate or die, guys. - Laura Demasi
To get people connected with the San Francisco Zoo, BBDO West in SF created a multi-media campaign called "Critter Quest". People
stand in front of a series of local bus shelters and postings at the
zoo, which are playfully adorned with everything from horns to
butterfly wings and oversized ears. The copy suggests having a friend
take a picture of you in front of the bus shelter/postings, and then
instructs you to load on the OurSFZoo website.
If you’re creative enough, your image might end up in a print ad for
the San Fran Zoo’s attempt to reconnect with locals and visitors.
Thousands have submitted photos so far – we’re interested in seeing how
creative people will get. - Andrew J Wiener
To promote the exclusive thrillers and horror films on 13th Street, the toilet of a nightclub in Hamburg was specially prepared. Just after entering the room, the light suddenly goes out and the room is bathed in Black light. And now a bloody crime scene becomes visible on the floor and walls: "See what others don't see. 13TH STREET. The Action and Suspense Channel."
To launch their new online store, Australian T-Shirt brand Goatboy ("irony will set you free) has been creating some online buzz with an image of the Queen wearing a T-shirt of Princess Diana with the slogan - "She's Dead, so get over it". Brilliantly executed.
These cleverly playful (and let's be honest a little creepy) images are part of a print and poster campaign that has recently been launched to promote the new Ice Station Antarctica experience at London's Natural History Museum.
The family friendly exhibition is designed for children aged seven and over and enlists them as ice cadets to brave a variety of challenges including facing a stinking penguin colony, coping in sub-zero temperatures and surviving a snowmobile ride.
The portraits are by London based photographer Paul Thompson and recently won three Association of Photographers awards. By Brendan McKnight.
To promote the line of Procter & Gamble’s Wella Koleston HairCare Naturals hair colourant, H & C - Leo Burnett Beirut did thiscreative piece of outdoor where the woman’s hair, die cut out of thebillboard, allows the colour variations of day and night shine through.Brilliant!
BMF Sydney has created ‘Ella’, a giant, naked woman in the centre of
Sydney, whose skin is made up entirely of peaches (approximately
24,000); she is a creative and engaging interpretation of Ella Baché’s
brand proposition, Skin Good Enough To Eat.
