Monday, 04 February 2008 |
It's not easy these days to create a point-of-sale display that truly
stands out in the hectic visual environment of an average busy
department store, yet alone one for Selfridges in London.
Manchester based True North were given the task to create a 'can't miss
it' bespoke display system for Adidas Originals within the Offspring
concession at the Oxford Street store.
Taking inspiration from the product itself where an Adidas shoebox
becomes a table and the shoebox lid, a chair, they have created a
display and "trying on" area where customers can fully immerse
themselves in the brand. Launching this week, we suspect these will be
the hottest chairs in London. By Brendan McKnight
|
If The lid Fits 
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