Friday, 08 February 2008 |
For many of us, taking our cars to the garage can be a daunting
experience. Feeling anxious and uncertain over the price and duration
over jobs, use of technical jargon and the like. This may soon be a
thing of the past, thanks to the launch of the major rebranding
programme for car care network HiQ, starting with their new concept
centre opening in Nottingham, UK.
The aim was to revolutionise the way fast fit car care is delivered and
to develop a fresh retail concept that would set new standards in this
sector. And it looks like they have come up with the goods.
Designed by the London team at Fitch, the brand has been repositioned
by using simple language, illustrations, and the centre itself has
clever features like glass walls that allow customers to see onto the
garage floor for themselves.
We have seen this uncomplicated, tell it like it is mentality popping
up all over the place, especially as banks try to re-align themselves
with their customers. It is now nice and refreshing to see this
evolving into other touch points of consumers' lives. I wonder if this
approach would make going to the dentist any better? By Brendan McKnight
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