Fast Food Change - McDonalds |
Friday, 11 January 2008 |
They’re everywhere you turn in nearly every corner across six
continents – McDonald’s iconic golden arches have led us to familiar
and welcoming surrounds for over half a century. But even at the most
recognisable burger chain on Earth, change is inevitable.
As we’ve become more health conscious McDonald’s responded with a
selection of salads and fruits. As we’ve become more international,
McDonald’s responded: Norway serves the grilled salmon McLak, Japan
serves green tea-flavoured milkshakes, Israel serves McShawarma, a pita
filled sandwich. And now, as we’re becoming more design-conscious,
McDonald’s is responding once again.
Across the globe, McDonald’s is recreating its brand in practically
every way possible. Here at the Cool Hunter we’re obviously most
interested in the design. So now it’s your turn. Have you
come across a cool, fresh recreated McDonald’s out there in the
world? If so, let us know – send us your images to
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. By Andrew J Wiener
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