HAVE YOU BEEN COOL HUNTED? THE LAST WORD ON BUZZ |
Friday, 03 February 2006 |
Like a cool epidemic, hype about the cool hunter
has spread globally, "and we're talking literally". Bright Neon
stickers emblazoned with the sting, "You've been Cool Hunted", have
been quietly circulating through the streets of London, Sydney, New
York, Paris, Berlin, Toyko, Rome & L.A waiting to pounce on the
coolest people, things and places.
So how does it work? Our
global trend spotters discreetly place stickers on certain venues, like
a great new club, or a hot new CD or book, or even on individuals. In
the case of people, we placed stickers on their backs, their bikes or
their bags. We also sent out a viral campaign to selected sites we love.
The
response to the cool hunter buzz campaign has been huge, unleashing a
word of mouth phenomenon‚ one person is cool hunted, they tell 2
people, who tell 4 and so on, and before you know the site has
generated an extra 10,000 hits per day.
"I got home and
discovered a cool hunter sticker on my bag, "says Jessica Welsh from
Soho, New Yor"k who e-mailed us to let us know she was coolhunted. "Of
course I was curious to know what it was all about, so I logged on and
was quite flattered that I'd been cool hunted. It's such an awesome
site. I already bought five things I saw on it. I told a few of my
friends who have now also become fans of the site.
The Cool hunter buzz campaign‚ the last word on word of mouth.
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