Brands are tapping into the art space and we are, perhaps surprisingly, noticing some pretty awesome art installations as a result. It is a precarious feat for a brand to attempt because it can easily go wrong and have the exact opposite of the desired effect. A branded piece of art can be viewed as too promotional, too gaudy, too imposing and an intrusion into “public space.”

 
But done right, this kind of branded experience can work wonders for a brand and achieve the desired kind of street credo. Of course, brands such as Absolut, BMW, Nike and Adidas have been doing this for years quite effectively. These brands nurture new and up-and-coming artists and also garner huge online buzz for the brand, for the art piece, for the location and for the artist.

 
We’ve gathered some examples of both branded and non-branded cool public (and private) art in the hope that great branded art will replace the already-so-boring pop-up shops and flash mobs.

 
Nike’s 20-meter-high, 4.75-ton Ball Man made of 5,500 Brazilian Skill Balls was a huge hit during the FIFA World Cup in South Africa. It was the centerpiece of a Nike installation Carlton Mall Atrium in Johannesburg. Leicester-based Ratcliffe Fowler Design created using a 3d image of Carloz Tevez. The Man was designed so that the balls remained virtually intact and can be donated to the community after the closing of the exhibition in August.

Also at World Cup, Coca Cola took advantage of the Crate Man craze and installed 54-foot CrateFan in Cape town at the Victoria an Albert Waterfront/harbor. It was built of 2,500 Coke bottle crates and weighed 25 tons.

At the BMW Museum in Munich, the Kinetic Sculpture of 714 metal orbs seems to float in space. The orbs hang from thin steel wires attached to individually controlled motors. The orbs animate a 7-minute “mechatronic narrative,” starting from chaotic and settling at the end into the six square-meter “flying carpet.” The installation, developed by Berlin-based ART+ COM is to be “metaphorical translation of the process of form-finding in art and design.”

When it is original, fresh and fun, this kind of public art is cool because it creates real viral attention. As actual live pieces, even if seen only online, they are exciting and seem real for the viewers who feel they are sharing it with those who have actually experienced it live.

There are also many ways of enhancing and expanding the live experience with online and on-site kiosk applications. As a way to create viral buzz, brand recognition and positive impressions, they are an effective marketing tool for the brands. - Bill Tikos.

For more info contact our marketing agency ACCESS

The stunning elegance of Jeff Nishinaka’s paper art calls for a new definition of paper. His meticulous sculptural 3D work appears to have been created from marble or extremely fine sand or vanilla ice cream or thick foam — definitely of something other than “just” paper. The Los Angeles-born artist works mainly with white, which makes the exquisite play of light and shadow a large part of the appeal of his work.

One might assume that there is very little demand for work that uses one medium and one color. Not so. Nishinaka’s work pops up everywhere in the most unexpected places, from medical illustrations of the structure of the eye, to private portrait commissions, to a life-size garden for a hotel.

He has a prolific career working in advertising, fashion and fine art, and also creating some larger installations. His commercial work includes commissions for fashion catalogues for Bloomingdales and Galeries Lafayette, advertising work for Visa, Coca Cola, Playboy, American Airlines, Toyota and Mattel. Even the colourful characters of Disney’s Lion King — Pumbaa, Timon, Rafiki et.al. — look absolutely stunning in Nishinaka’s white paper world (image below). If you want to see a lot of Nishinaka’s work in one place, you need to talk to his personal friend, actor Jackie Chan, the owner of the largest Nishinaka collection. - Tuija Seipell

New from our favorite French artist - Francoise Nielly

We're on the hunt for super talented 3D/CGI visual artists to bring alive realistically our marketing concepts for brands. If that's you - get in contact

 
Her ongoing project, Mixed Media Girls, gives the viewer a lot to look at. The collages appear innocent and sweet but at the same time exude sharp, pent-up energy that does not feel altogether safe. The title of the work is also wonderfully suggestive – or not, depending on how the reader wishes to understand it.



Farquharson’s work extends from the one-dimensional world to book projects and 3D pieces in which she often ponders and twists the meaning of words and proverbs, spies on conversations, and questions established truths.

 
In 2007, she started the website Random Got Beautiful that is open for anyone to submit images focused on a specific color. - Tuija Seipell

We are currently working on some projects (still under wraps) with a 23-year-old London-based illustrator, Dan Stafford. Born in Manchester, Stafford graduated this year from Loughborough University School of Art & Design with First Class Honours in Visual Communication. He is now busily producing slightly mad illustrations for clients such as Who’s Jack Magazine.

 
Stafford says filmmakers such as David Lynch and Stanley Kubrick influence his art, but we detect a Tim Burtonish sense of the bizarre — an aggressive duality of sweet and sinister, meek and macabre. In Stafford’s work, the dark side is mostly up-front in the subject matter while the softer side is represented through the choice colors and the softness of edges.

 
Indications of his future success include confirmed participation in 2010 in exhibitions in at least London, San Francisco and Glasgow. We believe that we will all see a lot more of his striking art in the future. - Tuija Seipell.

Minjae Lee is a young South Korean artist whose work expresses a semi-disturbing inner tension that is tough to ignore, even if you feel that you'd like to. It draws you in with its powerful colors, halting imagery and clever juxtaposition of beauty, innocence and fragility with brash, loud and aggressive.

The 19-year old artist is mainly self-taught and uses old-fashioned tools — such as markers, pens, crayons, acrylics — to create his illustrations. He has yet to break into commercial success, but as his style is developing and improving each time new images appear, we will likely see a lot of him in the future.

What characterizes his work overall is drama. The ethereal females that populate most of his work exude a dark, organic tension, and it seems that even the brightest marker colors do not quite manage to save them from some sort of looming peril. Or are we, the viewers, in fact, the ones who are in danger? Whatever the case, we are drawn in, interacting on an emotional level, surprised, looking for something.

Minjae Lee’s penchant for dramatic expression is clear also in the work of those he admires. His favorite photographer is the 55-year-old Japanese Hiroshi Nonami, whose women are equally capable of telling a dramatic, dark story. Not surprisingly, Lee’s favorite fashion designer is the king of runway drama, the Gibraltar-born, 49-year-old John Galliano. - Tuija Seipell

Robert Bradford creates his life-size and larger-than-life sculptures of humans and animals from discarded plastic items, mainly toys but also other colorful plastic bits and pieces, such as combs and buttons, brushes and parts of clothes pegs.

Contrary to some reports, he’s not a self-taught artist who tinkered in his shed one day and suddenly decided to create something out of his kids’ discarded toys. He is a London-born and U.K. and U.S.-trained visual artist who, like many artists, also had another career on the side. His was that of a psychotherapist.

In 2002, he started to consider the possibilities that his children’s forgotten toys could have as part of something bigger. Bradford says he likes the idea that the plastic pieces have a history, some unknown past, and that they also pass on a “cultural” history as each of the pieces represents a point in time. Recycling is not his primary concern, but each sculpture certainly keeps quite a few pieces from becoming landfill. Some of the sculptures contain pieces from up to 3,000 toys and sell for £12,000 (US$19,000). - Tuija Seipell

Françoise Nielly’s massive, colorful portraits are delicious to look at. Even more wonderful – and particularly infuriating to those of us who have timidly dabbled in painting – is to watch her create them. In a beautiful video posted on her site, she, in her confident, strong hand, wields her painting knife shaped like a miniature garden trowel, and makes painting look easy like cake frosting. She paints her vivid, passionate canvases — some as large as 78 x 25 inches (195 x 62 centimeters) -- from black-and-white photos, further proof of her unfailing ability to interpret light, shadow, hue and tone by applying brilliant colors and daring strokes. 

Born in Marseille, brought up near Cannes and Saint-Tropez, and now living in Paris, Nielly is at home among bold contrast and dazzling light. To add to her likeability, here is the list of her loves: Life, wide open spaces, sushi, blue lagoons, the Internet, humor, books, Paris, New York and Vancouver. - Tuija Seipell 

We believe you shouldn’t judge a book by its cover, but you can judge your favorite drink by its label. Vitaminwater is crowdsourcing its next flavor through the launch of their Flavorcreator app on Facebook, marking the first time that fans of Vitaminwater can collaborate to create the next flavor.

Vitaminwater enthusiasts will have the opportunity to name the flavor, write the bottle copy and design the label via a contest with the winner or winning team receiving a $5,000 prize from Vitaminwater.

Bottles designed by TCH Design