Like its namesake, the Paris-Nice express train of the 1950s, Le Mistral gift shop in Tokyo is precise and orderly.
With its navy blue base colour and strict visual rules reminiscent of a dapper railway uniform, the interior is an effective vessel to display the tightly (strictly) edited selection of gift items from around the world.
Designed by Jumpei Matsushima of JP architects, the 61 square-meter (656 sq.ft.) shop is also thoroughly Japanese in its sparse colouring and its neat and exact (precise) division of space in ever-repeating rectangles.
By giving clear rules (in both meanings of the word), the plan allows daily changes to the displays without disturbing the balance and orderliness of the overall look.
Everything in the store, from furniture and fixtures to the actual merchandise, lines up with the grid that originates from the building’s structural frame. - Tuija Seipel.
Belgian twin brothers, Kristof and Stefan Boxy have dipped their culinary hands in several Michelin-star restaurants and catering businesses, and they’ve authored a cook book as well: Just Cooking.
We loved their food store/catering space, Boxy Fine Foods, in Ghent, but unfortunately it closed earlier this year. While we do not know the reason why it closed, we bet it wasn’t because of the interior design.
With the help of Frederich Hooft of Ghent, the Boxy brothers created an elegant, white, open space to display and sell gourmet foods.
The elaborate moldings on the ceilings, the sparkling chandeliers, the gilded mirrors and the wide floor boards speak of tradition, history and heritage, but not in a stuffy way. It feels fresh, new and modern with a few clever twists in the display set-ups.
From one angle at a doorway, a triple take on hanging items welcome the visitors: hams, chandeliers and hanging baskets with their mossy root balls.
The setting reminds us of a museum or an art gallery, which is partly the reason the whole enterprise appears opulent and luxurious and sets one up to expect high prices and superior quality. - Tuija Seipell.
See also Victor Churchill Butcher in Sydney
Those of us who are tired of throwawayism and of pointlessly amassing closetfuls of disposable footwear, are starting to pay serious attention to the kind of shoe quality that only true expertise and attention to detail can produce.
Voting with our wallets, we’d rather shop once a year and obtain something that is beautiful, durable and worth the high price, than keep throwing our money – and shoes – away season after season. Traditional men’s shoe makers Joseph Cheaney and others like them are thriving today because they give us what we want.
If you have been making fine men’s’ shoes since 1886 in Northamptonshire, the region known for high-quality English shoemaking, you have the history, traditions and expertise to claim top-price for your product today.
Capitalizing on the demand of high-quality, customized, hand-made men’s footwear Joseph Cheaney has turned its fortunes around in the past five years, since cousins Jonathan and William Church, fifth-generation shoemakers themselves, bought the brand.
The brand is thriving not just in London, where five stores have opened in five years, but also in China, Japan, continental Europe and Russia.
Although it is hip and contemporary, Joseph Cheaeny’s impressive new flagship fits perfectly on London’s Jermyn Street that dates back to 1664 and is known for British artistry and craftsmanship, especially for the finest men’s tailors, shirt makers and suppliers of leather goods.
The designers at Checkland & Kindleysides used history, tradition and craftsmanship as their guides for the store design, creating an environment that inspires exploration and helps patrons appreciate the skill and care that goes into making every pair by hand.
The front of the store highlights the factory and the process of making each pair. Many features of this area echo the factory in Northampton, including metal-framed screens, paneled ceiling and painted brick. In the center sit a 1:100 scale model of the Cheaney factory and a display of how genuine Cheaney shoes are made.
The second area of the store feels like a traditional boardroom with leather seating and the portraits of the founders looking down sternly from the walls.
Our favourite features are the white peg-board walls, the rows of wooden shoe lasts and the exquisite inky-blue colour on some of the walls.
Checkland & Kindleysides is a 30-year-old, London-based design studio with a retail client list that includes Wrangler, Dr.Martens, Levi’s, Timberland and Converse. - Tuija Seipell
Dutch design pair Rolf Snoeren and Viktor Horsting celebrate the 20th anniversary of their Viktor & Rolf brand by opening a massive Paris flagship store in the 1st arrondissement, at 370 Rue Saint-Honoré.
One expects nothing but spectacular from the brand that has been owned by Renzo Rosso’s group since 2008, with apparently deep pockets to support the label’s growth and expansion.
But we did not expect felt-padded walls or the omnipresent grey colour – a hue that now seems to be the new black of retail environments and is in fact getting a bit boring already.
The charcoal surroundings do show off the more colourful pieces, but there’s something quite depressing and aggressive about all that greyness.
The 7,000 square-foot (650 square-meter) multi-level emporium was designed by the Paris-based Pierre Beucler and Jean-Christophe Poggioli of Architecture & Associés.
The store houses much of the Viktor and Rolf collection including ladies’ wear, handbags, shoes, eyewear, and a selection of menswear and limited-edition pieces. - Tuija Seipell.
Here now and gone tomorrow. Summer is always too short which is why we love it so intensely and why we want to live it to the fullest.
To celebrate the kick-off of summer in Sydney, Rotate Store by The Cool Hunter in-sydney is dedicating its first-ever theme to the love of summer.
Rotate by TCH – Summer Lovers - is located at 1 Martin Place in the city’s urban hub where culture and commerce, cafés and high-end fashion meet, mix and mingle. (opposite the Xmas tree)
TCH has curated a cool summery product selection that reflects a sunny, playful vibe. There are beach towels and swimwear from the local brand “We are Handsome” as well as many international brands, including Danward thongs from Italy, beach bats and swimwear from Brazil and Bangkok.
As the summer themed selection will be available until mid February only, the goods will be gone fast. Here now and gone tomorrow. Just like summer itself.
The great execution of The Cool Hunter’s first Rotate store is by the talented Natalie Longheon and Peter Pengly of event company The Artistry. This young firm over delivered in record time by designing, producing, executing and styling in less than 2 weeks. We can't wait to get them involved in our next rotate store.
TCH Summer Lovers Store is open Monday to Friday 10am to 6pm, Thursday 10am to 8pm, and Saturday 11am to 4pm. Closed on Sundays. You can also shop online but not everything is available from the online store.
A huge thanks goes to our marketing agency from Melbourne FLAUNT MARKETING who always get involved with much enthusiasm. Brands wanting to get involved in our next few Rotate projects contact Sharyn Lowe. [email protected] We'll be popping up in Melbourne next year as well.
When you visit Summer Lovers store, you could win a free 3 night stay for 2 to Qualia Resort on Hamilton Island (voted best hotel in the world). Simply take a picture at the store, share it on Instragram using the hashtags - #tchsummerlovers and #qualia and you’ll be in the running.
Images by Felix Forest
Rotate: Curated by The Cool Hunter – A completely new surprising shopping experience every 8 weeks. Always new, always different, always changing.
At TCH, we are always into something new. Just cannot help ourselves. A year ago, we launched the temporary two-week The Cool House in Melbourne & Sydney. More than 10,000 people attended and it was a huge success.
But rather than repeat ourselves this year, we wanted to evolve this cool concept. The result: Rotate by The Cool Hunter – a store that will stay in place for a year but the theme will change every eight weeks. New theme, new store, new everything every two months. Blink, and the shop has changed completely! Blink, and you’ve missed it! If you want it, you need to buy it now. It won’t be there next time.
Good bye to the same old boring sets of stores. Every mall, every airport, ever shopping street – the same stores, the same brands, same standard look-alike themes. Welcome Rotate by The Cool Hunter – the shop full of surprises, the concept that does not stand still.
The Rotate Concept:
These themed temporary pop-up stores will constantly evolve - and not just a changing window display or a few new products. The entire setup and product mix will change every 8 weeks.
There will be a new theme for each period e.g. Summer Lovers, The Art Hunter, Colour Your World, Winter Wonderland. But this won't be your regular, boring store either – Rotate will be fun, innovative, interactive and visually spectacular.
Products and brands will be carefully curated by The Cool Hunter Team and feature amazing local brands and unique international offerings.
Our first theme "Summer Lovers" launches in Sydney in 2 weeks - stay tuned for more info later this month.
We like this Run Colors sneaker store in Poznań (Poland), because it breaks some very tired and boring patterns that have become the norm in sneaker retail.
We’ve seen more than enough of massive images of sports heroes among cavernous, multi-storey stores that feel more like warehouses than shops created for humans to enjoy.
The stuffy “gentlemen’s club” milieu has also been done to death, and no matter how hip or edgy the art on the walls or the celebrity behind the clichéd ideas, stuffy is still only stuffy.
In addition, sports stores and sports brands have become so incredibly logo-happy that it seems impossible to find great, functional sporty footwear, clothing or accessories without appearing like an ad for a brand. Tone it down already, we say.
But this minimalist shop – the second one of the Warsaw-based Run Colors - looks refreshingly different in its bare-bones simplicity.
The slate-grey surfaces work beautifully as a background for the colourful footwear selection that in this store consists mainly of limited series of Nike, Adidas and New Balance sneakers.
Poznań-based mode:lina architekci team of founders, Paweł Garus and Jerzy Woźniak, and designers, Kinga Kin and Agnieszka Owsiany, took the Run Colors name literally and had some understated fun with it.
They imagined colors running and thought of shoelaces, and from there they devised the simple colorful ropes theme that runs throughout the 110 square meter (1184 square foot) store.
We love the antique furnishings, and the complete lack of signs, logos, tags or images. It also does not hurt that this store is in Poznań’s famed Stary Browar complex that is a former Hugger Brewery and dates back to 1844. - Tuija Seipell
The work of Paris-based Matali Crasset always makes us smile. Her ability to take something basic and make it appear fun and fresh is unparalleled. More remarkable is her ability to do this while avoiding the gummy-coloured slide that so easily leads to overly cute, fake and just plain childish.
Including just enough colour to pop, adding just enough quirky shapes to make a point, and leaving everything else out, makes this little university grocery shop a delight.
Mini M grocery is a neighborhood grocery store at the Toulouse University where the student services organization is working to improving the options and accessibility of various food service alternatives from eat-in and take-out to grocery stores.
This colourful market is designed to stand out from the concrete buildings that surround it. Its overall feel is positive and fun; it is a market-stall-like casual shop, clearly different from the typical, boring convenience stores and corner stores elsewhere in the city.
As the ice cream and cupcake shop genre has become increasingly pink and cute, to the point of icky and utterly boring, we were delighted to run across Once Upon A Cream.
It is an ice cream shop in the beach resort town of Hua Hin, about 200 km south of Bangkok, Thailand. The refreshing shop was designed by Bangkok’s MADA Design Factory.
The design team was led by co-founder and creative director Nisachol Loetritsirikul. She managed to avoid the cute overload and instead came up with a crisp balance of whimsy and old-word dairy.
A few little nods to Willy Wonka are there – the pieces of machinery and copper fixtures, the pepperminty red-and-white round tables, the chewing-gum blue seating, the blue sky and fluffy clouds in the ceiling. But they are counterbalanced by the old-dairy accents: The white tiles, the clean surfaces, the wooden boxes.
The wood boards, rattan chairs and again the blue sky - references to the resort town location – round out the design concept. - Tuija Seipell.
In the 1950s Roger Delbôve started a chain of high-end hair salons in Belgium, eventually growing and expanding it with his wife, Marion who had worked with Helena Rubinstein Belgium. Some 20 years later, they were researching, developing and producing their own products and offering a complete service for women, from head to toe.
In 2011, Gina and Sybille d'Ansembourg join the Delbôves’ daugter, Isabelle, in the business and focus on expanding the reach of the Delbôve Cosmetics name.
This has now culminated in the opening of the Delbôve Cosmetics flagship store in Brussels this May. Brussels-based freelance designer, Christophe Remy, was in charge of branding from web, package and stationery design to art direction and interior design of the boutique itself.
The clean and elegant store is a cool marriage of a modern spa and beauty salon with a pharmacy of a bygone era. - Tuija Seipell.