Dennis Simachev - From Moscow With PlayStation |
Thursday, 15 November 2007 |
The in-crowd in Moscow knows Denis Simachev. The only place to buy his
Special edition PlayStation 3, his just-launched sunglass line, his
special Ducati motorcycles, his snowboards or hand-made shoes is
Simachev’s one and only store at 12 Stoleshnikov Pereulok.
The recently unveiled flagship is a hybrid of a store, bar, restaurant
and art space. In addition to rare special-edition items, it showcases
Simachev’s true Russian, irreverent fashions, jewellery (both for men
and women) and furs in an authentic-mixed-with–surrealism environment.
The Englishman and New Zealander in the kitchen cook up everything from
panini sandwiches to Kamchatkan crab, and absolutely nothing flows out
of those golden faucets. The bar is well-stocked, though, and the
prices reasonable.
Simachev is a Muscovite born in 1974 and a graduate of the Kosygin
textile academy. He is a veteran of Milan and London runways and his
brand is sold around the world. But for that PlayStation, you need to
head to Moscow now. By Tuija Seipell
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