December 14 2015

In their recruiting efforts, universities have featured memorable and inspiring stories of their alumni before.
But the story of Western Sydney University alumnus Deng Thiak Adut has touched a nerve. The short film – part of a TV campaign – tells a truly amazing tale.
Deng Adut’s path from a child-soldier in Sudan to a lawyer in Sydney nearly impossible to believe and demonstrates strength and resolve that seem unreal.

The 90-second TV ad is one of three stories, and part of a wider re-branding and re-positioning campaign by the University. The agency for the ad is VCD + WE.Collective with George Betsis as executive creative director.

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